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Thailand is taking tourism safety seriously

November 21, 2013 Destination Thailand No Comments Email Email

egtmedia59The Tourism Committee of the Joint Foreign Chambers of Commerce in Thailand (JFCCT) was organized a brainstorming meeting about ‘for Thai Tourism’, supported by PATA, Skal International Thailand, Tourism Authority of Thailand and Chulalongkorn University to develop ideas to help improve safety and security standards within the Thai Tourism industry.

Brainstorming meeting was held at the Ramada Plaza Menam Riverside Hotel Bangkok on15 October, 2013.In this day,  All parties focus a lot to 3brainstorming. Therefore, On14 November the brainstorming session was organized to share ideas together about the actual and perceived to safety and security issues in Thai tourism and has defined the problems or idea to be brainstormed for interactive discussion of 4 priority topics as follows;

Brainstorm 1: Enhancing awareness for risk and crisis management in the Thai Tourism Industries

Government, Tourism Industry Operators and Tourists all have to be involved in Risk Awareness and Crisis Management. The Government needs to create the environment to ensure it is safe for Tourists, and easy but serious for the Tourism Industry to comply. Tourists also need to understand the risks and be responsible. Much is needed to be done to ensure the Government and Tourism Operators are prepared to manage the next Crisis Event. If standards are improved and enforced by all parties, then more tourists will enjoy Thailand and costs overtime will be lower.

Brainstorm 2: Educating and alerting the tourists before and during their stays

  1. Tourists Timely Awareness of Problems and kwon how to escape from the problem. Tourists Awareness of Thai Laws and Tourists Awareness of Thai Police’s willingness to assist
  2. Build on and develop “The Thai Safety Theme” and continue to develop hospitality around the Thai theme that has permeated all of Thai Tourism and Theme should reflect real Thai kindness
  3. Immigration officers have multilingual brochure on Tourist safety with all the contact numbers before they come. Mandatory Tourist Safety info given on plane Mandatory in-Flight video on does and don’t and Airport signage on police assistance and drug laws!1
  4. Getting to them in any way we can, before they arrive on “Their Media” is essential! TAT Should have  iPhone and Android Apps on their website traveler gets more information or content or a special offer when they arrive at scans the QR Code which contains a reference URL or the code can send them to a phone number or email address. And another Social Media such as : Facebook, Line, WhatsApp.

 Brainstorm 3: Cooperating with the public sector stakeholders

  1. Try not to re-invent the wheel!! Utilize existing mechanisms for more engagement.
  2. Focus on capacity building for relevant stakeholders
  3. Build relationships and trust through open dialogue
  4. Advocate for government regulations and police to encourage public private engagement
  5. Information is Power! Sharing of existing information and knowledge between the public and private sector.
  6. Build the right bridge between the public and private sector, use the appropriate people for communication.2
  7. Most importantly, simple step of keep everyone inform will greatly facilitate the public private partnership.

Brainstorm 4: Cheating the Cheaters

  1. Conduct a survey, using the services of an independent academic body, to generate substantive feedback from a cross-section of international business and leisure travellers in Thailand.
  2. Survey results, in addition to providing PR material for distribution via local and international media, would provide a clear picture of the level of current appreciation and understanding of scams in Thailand amongst international visitors.

Written by :  Nattiya Hadsud

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