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Thailand’s Akaryn Hotel Group covers luxury spectrum

September 26, 2017 Headline News No Comments Email Email

Thailand is an ideal destination for travellers seeking luxurious escapes, total relaxation or a wedding in delightful surroundings – and Akaryn Hotel Group is perfectly positioned to cater for the whole spectrum.

Akaryn, considered pioneers in the Thai luxury hotel sector, owns and operates a portfolio of stylish beach resorts in Phuket and Hua Hin, as well as luxury boutique hotels in Bangkok and Chiang Mai.

Akaryn Hotel Group’s sales and marketing director, Putri Istiani, visited Australia last week, attending Luxperience in Sydney and making business calls in Sydney and Melbourne.

Fabulous pool at akyra Thonglor Bangkok

She explained the positioning of Akaryn Hotel Group  properties (which are marketed under two distinct brands, akyra Hotels and Resorts and Aleenta Resorts & Spas) and she highlighted new trends and offers.

The group currently offers five properties: one in Hua Hin (Aleenta Hua Hin-Pranburi Resort & Spa), two in Phuket (Aleenta Phuket-Phang Nga Resort & Spa, and akyra Beach Club Phuket), one in Chiang Mai (akyra Manor Chiang Mai) and one in Bangkok (akyra Thonglor Bangkok).

Just last month, Akaryn Hotel Group announced the expansion of the akyra brand with the opening of akyra Sukhumvit Bangkok, an upscale, 50-room boutique hotel located on Sukhumvit Soi 20 and due to open in a few months.

akyra is seen as Akaryn Hotel Group’s hip, lifestyle-driven brand: avant-garde city hotels and very chilled resorts defined by smart technology, dynamic design destinations for their fun and experimental approach, and happening locations where the young at heart intersect and connect.

Aleenta Resorts & Spas are intimate, private and award-winning boutique resort hotels with suites, pool villas and lavish beachfront retreats. The brand pillars are exceptional and local culinary experiences, spa and wellness, personalised services and weddings and events.

Weddings are seen as a big potential market and are very popular from Australia, Ms Putri reports. An example, akyra Beach Club Phuket offers a personal wedding planner to help couples plan the perfect day; from arranging the ceremony, flower decorations, wedding dress, finding the right music to entertain your guests, to photographers and makeup artists. All is covered.

Putri Istiani of Akaryn Hotel Group in Sydney last week

 

Another option, this one at Aleenta Phuket Resort & Spa on the sunset side of the Andaman Sea and pristine Nati Beach, just 20 minutes north of Phuket International Airport and a short distance from Phang Nga Bay.

A Western Wedding Ceemony Package for between two and 30 guests includes:

  • A Wedding Consultant.
  • Pre-Wedding Spa Treatment for the couple 1 hour.
  • Hairdo & Makeup for bride. • Standard Flower Decor: Standard Flower Decor: Standard Flower Decor: Flower decoration of the altar, corsages for groom, hand bouquet for the bride, bridal wooden walkway, and flowers on aisle.
  • Master of ceremony (celebrant).
  • Non-legal wedding certificate by Aleenta.
  • Sound system for the ceremony.
  • Photographer during ceremony (4 hours).
  • Flying lantern for the couple.
  • Turtle release.
  • Creative Wedding cake (3 pounds; 1.36kg).
  • A bottle of Champagne.
  • Aleenta’s Magical Moment in room on your Wedding Day.
  • Round Trip Airport transfer.

The price for all that is THB 93,500++, which equates about AUD 3500++. If arrangements exceed 30 guests there’s a surcharge of THB 1375++ per person which is about AUD 52++.

Suite at Akyra Manor Chiang Mai

Australian visitors love Chiang Mai and Phuket, Ms Putri confirms.

Other news concerns wellness, which includes detox packages, and special packages catering for female travellers.

The Aleenta Phuket-Phang Nga Resort & Spa offers the Ayurah Wellness Centre, where treatment plans involve “four pillars of wellbeing” bringing together nutrition and fitness, physical health, emotional wellbeing and aesthetics to address individual imbalances. Every conceivable form of treatment is on offer, from blood analysis to acupuncture, IV therapy and colonics.

Pampering is also on the menu: scrubs, wraps and a huge variety of massages take place at the tranquil Spa. Anti-aging treatments, specially designed by UK skincare expert Linda Meredith (known as the queen of facials) can be supplemented with natural nutritional supplements, stem-cell therapies and more.

Ms Putri says some companies are asking for corporate retreats which incorporate wellness and de-stressing for their executives. The Ayurah Wellness Centre can create a specific detox program, tailored for the individual and arranged on arrival.

Other elements of stays at Akaryn properties can range from learning to surf to visiting a turtle sanctuary.

akyra Manor Chiang Mai is a five-star intimate and exclusive all-suite luxury hotel, each suite created around a courtyard-within-a-room concept. The group describes it as “the hip downtown hotel Chiang Mai never had”. The group also supports a local elephant sanctuary, a ‘Friends of the Asian Elephant’ hospital that offers treatment for elephants and looks after them, which guests can visit. It’s a special touch. Akaryn never sells or promotes elephant rides.

Properties offer packages structured specifically to female travellers, involving educational elements where guests can learn making canapés Thai-style, Thai herbs (the Hua Hin property has a farm of its own), Thai massage of other activities.

Ayurah Spa & Wellness Centre

 

Akaryn properties are giving women the opportunity to enjoy an array of engaging experiences and learn new skills during a four-day/three-night stay known as the Deluxe Doyenne package.

Upon arrival, female guests will enjoy the aroma of an evocative scent emanating from an oil burner or candle in their room as they savour a refreshing welcome drink and healthy snacks. Then on the second day of the stay, they can participate in an ‘Art of Hospitality’ course with an introduction to floral design led by a professional florist, along with lessons on how to make a selection of creative canapés and cocktails. That’s just the start.

The company’s founder and managing director, Anchalika Kijkanakorn, a highly successful female Asian entrepreneur, makes it a priority to ensure hotel staff members are well trained to be responsive to female travellers.

“Twenty years ago, independent females travellers were somewhat of an anomaly and certainly not the norm when compared to other demographics,” she says. “Today, women are not only an important guest segment, but they also create new trends for the industry while providing invaluable insights into hotel operations.”

Akaryn expansion is on the cards. As well as the new property in Bangkok, the group is considering another property in Chiang Mai and perhaps in Hoi An, Vietnam, though those are not confirmed.

As Anchalika Kijkanakorn says, the world is changing. “There’s no doubt about that. And as it does, we continue to change too. Akaryn Hotel group is growing as a business and with every small step we take we try to ensure that the communities around us come with us on our journey of positive and sustainable change.

“We work with local schools on education programs because we believe access to knowledge is the root of all change, and we drive environmental awareness from community farming in Hua Hin to turtle conservation in Phang Nga. All this is managed under our Pure Blue Foundation.”

In September 2015, Anchalika Kijkanakorn was named as a Hero of Philanthropy by Forbes Asia in recognition for her dedication to supporting valuable conservation efforts.

Written by Peter Needham

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