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The 10th Edition of A Journey Through Time Closes with Supercharged AJTT X Zouk Party and the Inaugural “People’s Choice Award”

December 3, 2016 Accolades No Comments Email Email

The 10th anniversary celebration of Asia’s premier watch and jewellery showcase, A Journey Through Time, over 10 days officially concluded with a supercharged closing party at Shook! Restaurant in Starhill Gallery, the first-ever for the iconic event.http://www.rembrandtbkk.com/ Partnering with superclub Zouk Kuala Lumpur, the exhilarating evening also saw the introduction of the inaugural “People’s Choice Award” for timepiece. Shook! Restaurant was transformed into club central to receive more than 400 specially invited guests to celebrate the spectacular finale.

“We are the pioneer in the watch and jewellery industry in the region for experiential lifestyle events and A Journey Through Time is now the longest standing event of its kind in Asia. Created nine years ago, it positions Malaysia and Kuala Lumpur as leading destinations for watch and jewellery connoisseurs and enthusiasts to gather in celebration of design excellence, artistry and craftsmanship.  We owe our success and longevity to the continual support of the Ministry of Tourism and Culture Malaysia, our tenants and event partners, members of the media, social engagers and the watch and jewellery enthusiasts who keeps us committed to deliver better and more unique experiences year after year,” said Mr. Joseph Yeoh, Vice President, YTL Land & Development, YTL Hotels and Properties.

“It has truly been remarkable to see how the event has evolved and expanded to become a holistic multi-dimensional experience for all. Watch and jewellery is now celebrated with fashion, music, art and fine food. As we are about to enter into the next decade of A Journey Through Time, we want to take it to the next new level by staging our first-ever closing party to also signify an exciting new beginning for us to be more inclusive of the younger generation. And Starhill Gallery could not be more blessed than to team up for the first time with the iconic Zouk Kuala Lumpur to bring you AJTT X Zouk Party as our spectacular finale. We definitely want to bring this party back year after year as a new tradition of A Journey Through Time moving forward,” Joseph Yeohadded.

The special party was in partnership with a famous brand synonymous with the best clubbing experience in the region — Zouk Kuala Lumpur. Renowned for its talented DJs, special guests, happening events and engaging offerings, Zouk Kuala Lumpur’s collaboration with Starhill Gallery is in line with the mall’s vision to raising the bar higher and keeping  content fresh, relevant and ahead of the times while not forgetting to honour the rich legacy of the watch and jewellery brands. For the party, Zouk Kuala Lumpur’s popular resident DJs – DJ Radz and DJ Clifford – were on deck with their top-notch sets electrifying the night with exhilarating music for the guests.

“Zouk Kuala Lumpur is delighted to collaborate with Starhill Gallery for this momentous milestone occasion of world-class events that has been attracting watch and jewellery collectors and enthusiasts from around Asia. The collaboration is unique and we at Zouk Kuala Lumpur are always happy to extend our unique “Zouk-experience” beyond our club halls,” said Mr. Cher Ng, Co-Founder & Executive Director of Zouk Club Kuala Lumpur.

Earlier in the evening at 8.00pm, Lord’s Tailor showcased its immaculate men’s collection paired with watches from Malaysia’s first watchmaking company MASA Horlogerie at the Adorn Floor of Starhill Gallery. The showcase is part of Kuala Lumpur Alta Moda, a high fashion extravaganza held in Starhill Gallery to showcase couture collections by renowned international and local labels.

People’s Choice Award

The AJTT X Zouk Party was made more exciting with the launch of the first-ever “People’s Choice Award” for timepieces. Chosen by party guests who were invited to vote for their favourite timepiece on the spot, one lucky winner took home the most voted timepiece, which was the Armand Nicolet MO2 Complete Calendar, with 46% of the votes. Other exquisite watches nominated for the “People’s Choice Award” were Armand Nicolet Black S05 Range, Bedat & Co 828.010.600, Maurice Lacroix Les Classic and Muhle Glashutte Terrasport 1 Beobatcher.

Apart from the presentation of the “People’s Choice Award” timepiece to the lucky winner, three other prizes were presented during the Lucky Draw. Prizes were a limited edition MASA Horlogerie watch and JW Marriott hotel stays each.

Curated Experiences, Unique Offerings

The 10th anniversary of A Journey Through Time was celebrated over the course of ten days, from 4th to 13thNovember 2016 at Starhill Gallery. The event’s calendar began with prestigious Tourism and Culture Gala Night: Watch and Jewellery of the Year Awards Presentation 2016 with performance by critically-acclaimed British mezzo-soprano Ms. Carly Paoli.

The year’s theme “Legacy and Icons” was brought to life through an expanded calendar of exclusive offerings. Watch and jewellery aficionados were able to view and appreciate rare private collections, first-in-market editions and show-stopping pieces by over 125 renowned watch, jewellery and lifestyle brands while experiencing unique events curated specially for A Journey Through Time X.

Key highlights of this year’s event were the global debut of MASA Horlogerie which included a special piece inspired by the legendary Taming Sari, the inaugural JeweLuxe® showcase in Malaysia with over RM80 millionworth of jewellery on display by eight distinguished international jewellers presented through a curated series of thematic events and the Timeless Royal Weave exhibition which celebrated Malaysia’s finest “bejewelled” fabric — songket with an exhibition of British designer Dame Zandra Rhodes’ contemporary songket dresses and Kraftangan Malaysia’s collection plus ‘live’ demonstration of songket weaving. The showcases were complemented with special fashion shows pairing watches and jewellery with the collections of Zandra Rhodesand Lord’s Tailors curated by Kuala Lumpur Alta Moda.

Other key highlights were the special A Journey Through Time Retrospective exhibition on the past nine years of the event and a portrait exhibition of ten prominent Malaysian personalities with fascinating stories of their most-cherished and priceless timepieces and jewellery in The Legacy Of Time. Private gala nights and special by-invitation cocktail events hosted by renowned brands took place throughout the event days.

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