The Expo themed “Tourism Trade and Open Cooperation – Boosting the Revitalization of the Silk Road Economic Belt” was held in Emeishan, Leshan on the morning of September 25, 2015 .
At this Expo, the platform functions of “tourism product & service trade negotiation, communication & cooperation and exhibition & promotion” were further perfected. This Expo was held on the basis of “purchasers take the seats, negotiate one to one and trade face to face with sellers” and 429 leading purchasers came from 44 countries and regions. 34 countries and regions, 3 international tourism organizations, 12 sister provinces and large tourism enterprises set up booths in the main hall. Emei Global Summit, Exquisite Tourist Routes in Sichuan , Promotion and Signing of Major Tourism Programs in Sichuan were also held concurrently.
Wei Hong , Deputy Secretary of the CPC Sichuan Provincial Committee and Governor of Sichuan Provincial People’s Government extended his warm welcome to all guests on behalf of the provincial government. He said, “We want to further expand the exchanges and cooperation with domestic and overseas traders for mutual development.”
Li Shihong, Vice Chairman of China National Tourism Administration, said; “the Expo will surely surpass those before and achieve innovative development,” while Kevin B Murphy, Chairman of the Pacific Asia Travel Association (PATA) commented, “Inbound tourism development in China , Sichuan and Leshan has great potential, and many unknown tourist attractions are to be developed.”
Meanwhile Zhu Shanzhong, Executive Director of the United Nations World Toursim Organization (UNWTO), said that Chengdu has been given the chance to host the 22 nd General Meeting of the UNWTO in 2017, and this would be the opportunity for China to expand the cooperation with tourism organizations all over the world and promote the global economic development and cultural exchange.