In recent years it seems that Destination Management Companies (DMCs) are having a difficult time. This is mostly due to heavy competition in the meetings industry not only among the DMCs but also between DMCs, hotels and venues and other stakeholders, all targeting the same market with the same level of rates.
Competition has become that hard that everyone wants to get the same client at the best possible price and commissioning for intermediating service is being more and more left out.
Moreover, the different stakeholders enter in competition with DMCs not only by offering their own services at the same price to foreign clients as to local DMCs, but trying to gain additional revenues by offering DMC Services. So the question is posed as – where is the added value in using a Destination Management Company (DMC) in these difficult times and slim budgets?
A DMC has to be much more than a booking agent – the company has to offer deep knowledge about the newest venues, people or trends and thebest connections in the destination, opening to its clients the whole range of options available an outsider would have never known about in order to succeed.
Read the full White Paper available on:http://www.aimgroupinternational.com/newsroom/white-papers