Since its inception, global property developer Emaar Properties PJSC, has embarked on an ambitious journey– to transform the landscape of Dubai and to provide premier lifestyles for its residents. Having pioneered master-planned communities and introducing integrated lifestyles to Dubai, Emaar expanded its business to cover hospitality & leisure and shopping malls & retail, in line with its focus on creating long-term value for its stakeholders. The expansion was also a perfect fit to the company in developing integrated lifestyle communities.
Leading the hospitality & leisure business of the company, Emaar Hospitality Group has underlined its focus of offering the full spectrum of services through the launch of The Address Hotels + Resorts, its premium five-star hotel brand. The Address Hotels + Resorts brings a fresh identity to the hospitality and service sector of Dubai and the region. It also marks the integration of Emaar Hospitality Group’s offerings to provide the entire gamut of services including operating hotels and resorts.
The Address features a bouquet of experiences providing unique benefits for business and leisure travellers within its properties. The first and flagship hotel, The Address Downtown Dubai (opened in 2008). This was followed by an additional property in Downtown Dubai branded, The Address Dubai Mall which (opened in 2009) and a property at Emaar’s path-breaking project Dubai Marina branded The Address Dubai Marina which (opened in 2009). The Address Hotels + Resorts also manages The Palace Downtown Dubai, a luxury hotel in Downtown Dubai, which has 242 well-appointed guest rooms and suites and The Address Montgomerie Dubai, a luxurious golf retreat.
Emaar Hospitality Group announced plans to strengthen its footprint across global growth markets, flagging off with the signing of a management contract by its flagship hotel brand, The Address Hotels + Resorts, to operate The Address Marassi Golf Resort & Spa in Egypt.
Emaar also signed a management contract for The Address Masai Mara, underlining the company’s Africa expansion. Developed by The African Dream Collection Ltd, The Address Masai Mara is located on the world-famous Masai Mara and its design and architecture interprets the concept of traditional Masai villages (bomas) which incorporate manyattas or tents, each of which will assure a sense of luxury, intimacy and seclusion.
The Address Hotels + Resorts will also lend its services to Emaar’s upcoming serviced residences in Downtown Dubai, including The Address Residence The BLVD, The Address Residence Sky View, and The Address Residence Fountain Views, among others.
In addition to The Address Hotels + Resorts planned in Emaar Square, the new integrated lifestyle development by Emaar in Istanbul, Turkey, the Group also plans to unveil the brand in key cities and tourist destinations in the Middle East, China, the Indian Subcontinent, Europe and Southeast Asia.
The group upholds a ‘one-size-fits-one’ philosophy, with service being personalised and guests being the first priority. The Address Hotels + Resorts focuses on distinct strategy that sets its standards apart through the unique location of the properties, the highest service standards, and providing tangible benefits to guests.
Each property in under The Address umbrella is located in central destinations – offering visitors access to the ultimate shopping destinations; unmatched culinary options; an array of leisure attractions; state-of-the-art meeting and events facilities; and above all, providing the highest standards of hospitality.
Positioned as ‘where life happens’, The Address Hotels + Resorts offers a more personal experience to guests in a lifestyle environment, whether it be business, leisure or group travellers. ‘Where life happens’ demonstrates the versatile approach of The Address to servicing every targeted customer – guaranteeing a first-class hospitality experience for every guest.
Whether it be The Address Downtown Dubai and The Address Dubai Mall in the midst Downtown Dubai, billed as ‘The Centre of Now,’ offering visitors direct links into The Dubai Mall, the world’s largest shopping and entertainment destination; or The Address Dubai Marina, situated in Dubai Marina, the region’s largest-of-its-kind waterfront, lined with an array of food and beverage and retail options; The Address Hotels + Resorts ensure to provide an experience like no other brand.