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The (Adventure) World is changing

July 28, 2014 Wholesaler No Comments Email Email

As Adventure World continues to evolve under the direction of The Travel Corporation, the soft-adventure specialist has released a new logo, heralding a refresh to the brand’s identity.

Fiona Hunt, Managing Director, Adventure World said: “We’re excited to share our new logo with our travel partners. With the business undergoing a period of growth and evolution we felt the time was right for an updated logo. We’re very proud of Adventure World’s 30-year history so although the logo has a new look and feel we have chosen to retain core elements such as our signature globe and orange palette. We’ve introduced earthy tones of blue, green and brown to signify the elements of soft-adventure travel and the diversity of the destinations we visit.”

The new logo will be rolled out across Adventure World collateral with immediate effect.

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