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The APT Group Focuses on MICE Market

August 28, 2015 MICE No Comments Email Email

unnamed (19)One of the travel industry’s leading award-winning travel portfolios, The APT Group, has announced it is proactively targeting the Meetings, Incentives and Corporate Events (MICE) market, with a three tiered offering now available across four of its brands.

Business events buyers will be able to choose the travel experience to best suit their needs from a wide range that includes private jet journeys with Captain’s Choice, award winning luxury touring and cruising options with APT, specialist gardening and gourmet itineraries operated by Botanica World Discoveries and a wide range of premium cruise and tour options available through the Travelmarvel brand.

Building on the success of an already strong Groups travel business, APT Group Channel Strategy Manager Damian Borg said the MICE market represents a natural partnership for the various travel brands within the portfolio:

“We are experts at delivering exceptional travel experiences and because we own much of our inventory in terms of our river and small ocean cruise ships we have the control to be able to tailor departures as required. The fact that all our brands offer fully all inclusive value with no hidden costs further strengthens our proposition.

“As part of our new MICE offering we’ve designed a range of flexible options to suit the varying requirements of business events buyers, from group allocations to part and full charters. Our MICE partners will be spoilt for choice with the breadth that our combined brands have to offer. Whether they are looking for a fully chartered private jet journey to remote and exotic destinations, luxury river cruising in Europe, Asia or the USA with tailored sightseeing and a special meeting and event schedule, small ship ocean cruising that ventures off the beaten track, exciting rail journeys or outback adventures deep in the heart of the Kimberley – we’ve got every travel style and every location covered.”

The new MICE proposition offers a choice of three flexible options:

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–       Groups allocation: for those looking to book groups of 10 passengers or more, brochure pricing and market deals will be available alongside the ability to hold an allocation of up to 20 cabins across all cruises. In addition a FOC* policy is offered after 10 cruise passengers are booked;

–       Part charter: for groups or bookings of 20 cabins or more, preferred pricing is available, with tailored and exclusive activities offered;

–       Full charter: take out a full charter and as well as preferred pricing and total exclusivity, the cruise or tour will be exclusively tailored with special events and highlights included to reflect the needs of the group or organisation.

Group travel is already popular aboard APT and Travelmarvel’s Europe and Asia river cruise departures. In addition, APT is also offering group and charter bookings aboard its fleet of three small ocean-going ships which offer guests a choice of cruise styles, Boutique or Expedition, to some of the world’s most enticing destinations. With a maximum capacity of 114 passengers, these small ships are perfectly sized to cater for a unique incentive of meeting event.

The APT Group believes that it’s not just its exceptional travel portfolio and tailor made options that will be an attractive proposition to MICE buyers, but also its focus on quality and exceptional customer service.

Carolyn Henderson. Groups and Charter Sales Manager AU and NZ across the APT Group portfolio will be heading up the new MICE offering.

Over the coming months, APT will make available special self famil rates to event buyers along with establishing a MICE famil program to further educate the industry.

To register interest in this program, or to find out more about the APT Group’s MICE programs please see www.aptouring.com.au/about-us/groups-conferences-travel or contact Carolyn and her team on 1800 655 440 or email carolyn.henderson@aptouring.com.au.

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