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The Bordeaux Village Is Back at The CCB (Asia) Hong Kong Wine & Dine Festival – With More!

November 4, 2017 Beverage No Comments Email Email

With a 55 strong delegation made up of wine growers, merchants and agents from the tourist industry, Bordeaux Village will spread out over 44 stalls dedicated to Bordeaux’s appellations, the Bordeaux Wine School, the Bordeaux Métropole Tourist Office and the Atlantic Port of Bordeaux. Bordeaux’s presence is being reinforced by new gastronomic activities which will allow visitors the opportunity to familiarise themselves with the flavours of the South-West of France, and they can also receive an introduction to food and wine pairings, with all the colours of Bordeaux’s wines (red, of course, as well as dry whites, sweet whites, rosé and sparkling).

2017 Vintage: a small harvest, a high-quality vintage

This year, the harvest is heavily impacted by a historic frost at the end of April and the strong hailstorms which hit certain appellations at the end of August. The result: a harvest that is 40 to 50% smaller than in 2016 (5.77 million hectolitres were harvested in 2016).

This year is also special as grape harvesting process took place 10 to 15 days earlier than previous years, due to a particularly dry start to the year, as well as a warm and very sunny spring. In addition to this, the harvest was carried out at varying speeds since many grapes matured later as a result of the frost, and the harvest was unusually fast; and was finished by the end of September.

Ultimately, it’s a lovely vintage! The white wines are fresh, lively and highly expressive and the red wines are full of beautiful aromas, vibrant colours, fruitiness and freshness. They are supple, rounded and balanced in the mouth. As for the dessert wines, the sémillon – the chief grape variety in sweet wines – benefited from beautiful weather conditions which give it a high concentration and an aromatic richness.

Increase in exports to Hong Kong

At the end of July 2017, Bordeaux exports had risen in volume by 6% and by 15% in value over one year, reaching 2.12 million hectolitres and 1.97 billion euros. 42% of Bordeaux wine produced is exported.

Exports to Hong Kong have increased by 5% in volume and 20% in value (97% of Bordeaux’s wine exports are red wines). The country ranks second in terms of value and 7th in volume for Bordeaux wine exports.

China’s interest in Bordeaux wines is still as strong (+22% in volume and 22% in value). It is the largest export partner in terms of volume and value for Bordeaux wines. Chinese territories now account for a third of wine exported from this region.

The “EVERYDAY BORDEAUX” selection’s success

It is the 11th anniversary of the Everyday Bordeaux programme! This selection was established in Hong Kong in 2006 to support importers, provide visibility of Bordeaux wine in the range from HK$80 to HK$450, and especially to highlight the diversity of Bordeaux Wines to trade partners and consumers.

The selection of Everyday Bordeaux represents 1,100 wines selected among the 3,043 wines presented since the creation of the event by more than 599 importers in which 60 mobilise every year (+ 119% participation for the 11 years).

This selection is made blind, each year by a jury of experts and enthusiasts from Hong Kong, and led this year by Debra MEIBURG – Master of Wines. Since 2009 the tasting is held at the “Hong Kong Wine and Dine Festival”.

At present, more than 993,000 consumers had the opportunity to taste these wines. Currently contests are organised on the Bordeaux Wines Facebook platform with wines to win, 4 sessions of food and wine pairing are organised every day at the booth of Everyday Bordeaux (A 507, 508, 601, 602) where all the wines of the selection will be available for tasting. The selection will also be present in 17 stores of Wellcome representing 63 days of tastings. A session will be offered by the Bordeaux Wine School for bottles of Bordeaux wines purchased from Wellcome.

New activities at the Bordeaux Wine School stand!

The Bordeaux Wine School (www.ecoleduvindebordeaux.com) proposes a unique journey of initiation for beginners, wine lovers, connoisseurs, experts and the curious into the very heart of Bordeaux wine making in the heart of Hong Kong! Soils, grape varieties, stories, rankings, appellations, blending, and more will be introduced. They provide a relaxed and fun overview that takes place on four days, making sure that you no longer confuse Merlot with Cabernet Sauvignon, and you can pair wines with food, or simply savour what you get from each wine you drink.

This year, the Bordeaux Wine School and their passionate instructors have four new workshops on offer :

–          ‘The Romance of Chocolate’ – A tasty discovery of wine and chocolate pairings

–          ‘Food and Wine Pairing’ with chefs Gloria CHUNG and Crystal & David experimenting with

                new pairings

Reservation is recommended at the stand – Stand A 705.

Approximately 10 workshops per day, 45-60 minutes per workshop. Programme attached.

Bordeaux Lonely Planet “Best City 2017”

2017 is the year that Bordeaux became the destination of choice for Lonely Planet, Bordeaux ‘Best City 2017’, which is visited by 6 million visitors annually.

This title has been justified by the tourist boom that has benefited the city for over a decade due to recent tourist initiatives that have been put into place. To add to that, its location on the Atlantic coast makes for a less stressful visit than at other French destinations.

Bordeaux is the 3rd favourite destination for tourists that come to France from Hong Kong- after Paris and the Côte d’Azur- but what are its strengths? With its vineyards, a mix of classical and contemporary architecture and its gastronomy, Bordeaux stands tall among other international destinations as a symbol of the French way of life.

Looking for a romantic weekend in a chateau among the vines? A health and beauty break at a ‘vinothérapie’ spa? Or perhaps a cooking class with a Michelin starred chef? Maybe even dinner at a winemaker’s table? Here are just some of the unique experiences that you can have in Bordeaux!

Not forgetting the new Cité du Vin, which opened in 2016 and has since become one of the main tourist attractions in Bordeaux! 2018 will bring with it a significant cultural event in the form of the first grand exhibition for the opening of the brand new Sea and Marine Museum in June: “Between land and sea: masterpieces from the Marmottan Monet Museum” will display 41 masterpieces by the master of impressionism, Claude Monet.

The Bordeaux Tourist Office will be located on stand A701, where all that Bordeaux and its surrounding regions have to offer will be on show. For more information please visit : http://www.bordeaux-tourism.co.uk and http://www.bordeauxwinetrip.com/.

The Atlantic Port of Bordeaux (stand A609), situated at the heart of the winemaking regions, is the local port for wine exportation. Trade with Hong Kong and China represents 30% of the containers shipped from the port, making it the largest market. The port has a customs and tax free zone, which is unique in Europe and provides a significant advantage for stocking. Bordeaux’s port is also a popular destination for cruise ships, with the city continually welcoming more and more tourists from China and Hong Kong.

The BORDEAUX WINE FESTIVAL is to play host to grand sailing boats (14 – 18 June 2018)

Bordeaux Fête le Vin, devoted to wines from Bordeaux and the Nouvelle Aquitaine region, will be held from 14 – 18 June 2018, along the Bordeaux riverfront, a UNESCO World Heritage site. In just a matter of years, with hundreds of thousands of visitors, the biennial festival has become the leading European wine tourism event.

For its 20th anniversary, Bordeaux Fête le Vin will be hosting the prestigious Tall Ships Regatta, a race bringing together the world’s biggest and most eye-catching sailboats for a regatta that will take them from Liverpool to Dublin and then Bordeaux. The boats will drop anchor in the Port de la Lune on June 14th and set sail again on the morning of Monday, 18 June, in a tall ships parade.

Over the 5-day period, Bordeaux will be the capital of wine and sailing – setting the tone for the anniversary festival! For more information, please visit :www.bordeauxfetelevin.com.

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