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The City of Heroes: at the crossroads of the world, playing a heroic hymn

September 29, 2017 Destination North Asia No Comments Email Email

Nanchang is a famous historical and cultural city which is praised by Wang Bo, a famous poet in Tang Dynasty, as “richly endowed with nature resources and glorified by outstanding talents”. In modern times, it becomes a true city of heroes because of the”Nanchang Uprising”. In order to make all people know about the charm of Nanchang and recognized the “hero culture”, and also to further build the Nanchang “the City of Heroes” international tourism image, Nanchang City Tourism Development Committee heavily launched a series of promotional activities in overseas regions in 2017.

As the first overseas promotion, on the occasion of the ninetieth anniversary of the founding of the Chinese People’s Liberation Army, Nanchang City Tourism Development Committee will exhibit “Chinese style” posters and a fifteen second-promotional video, “the City of Heroes”, in New Yorkthe United Statesand Tokyo, Japan. The exquisite posters and the international promoting videos will not only, show Nanchang as a “a City of Heroes” from different aspects, but also be an important window for the entire world to know about Nanchang.

After the promotional video of Nanchang,”the City of Heroes”, shined overseas and gained a great success, Nanchang Municipal Tourism Committee did not stop the pace, but chose to continue to expand. On September 25th, the eve of the National Day, to celebrate the birthday of the motherland, the Municipal Tourism Commission once again came to the Times Square in New York, which is called “crossroads of the world”, and a global concert called “Nanchang Military Festival” was planned for the “American Time Square military performance”. At the time, they will invite musicians from three countries: Japanthe United States and China, to form a performance team to play military music of various countries and Chinese “red” music.

“Nanchang Military Festival” is a unique and charming cultural brand of Nanchang, and military music is the most popular in the city. This time, Nanchang City Tourism Commission chose to move “Nanchang Military Festival” onto the world stage, contributing to not only “ensemble” with Nanchang and the global musicians but also a “resonance” between China’s “hero culture” and the world culture.

When the solemn majestic” volunteer march “resounded in New York Times Square; when a band of world military band plays “a song of heroism”; when the scene of military performance and the promotional video of Nanchang “the City of Heroes” echoes, the sounds will have a positive influence on listeners.

Nanchang City Tourism Commission through a series of overseas promotional activities spared no effort to show the world the unique charm of Nanchang, and let the tourism brand of Nanchang “the City of heroes” attract attention nationally and globally.

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