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The First Collection of Upscale Hotels Dedicated To Travelers with Young Children Makes Its Way to Asia Pacific

March 10, 2017 Hotel News No Comments Email Email

The Little Guest Hotel Collection makes its debut in Asia Pacific by joining forces with Horus Development & Consulting to help hoteliers target a privileged clientele category – millennial parents traveling with young children.

THE ANSWER TO AN EXPECTATION

The democratization of airline tickets, combined with expanded tourist offers and the internet revolution, makes traveling more possible and more frequent than ever before. Among these travelers, the generation of the millennials (20-35 years) is the one who travels the most. A bargain for hoteliers, as this generation travels with their families and, by definition, consumes more than other customers.

This family target generates a significant turnover for the hotelier. However, the latter faces a challenge: finding the right balance so that the family offer does not dissuade other types of clients such as couples or businessmen: Through its dedicated network, The Little Guest Hotels Collection offers hoteliers the opportunity to deliver a targeted message to a privileged clientele.

Families are always more demanding. Many of them now want to stay in establishments that offer personalized and impeccable services to parents, but also and above all a real programme dedicated to children. The Little Guest Hotels Collection was borne of these two realities: to facilitate the stay of parents and their children and to offer hoteliers the opportunity to welcome families according to the rules of the game.

THE BOTTLE-FEEDING EFFECT

The Little Guest Hotels Collection was born on the impulse of Jérôme Stéfanski, young father and serial entrepreneur, formerly active in art, fashion, luxury confectionery and media. One evening, on a whim, Jérôme decided to take his wife and baby to The Hague. Upon arriving, he realizes that he has forgotten an important essential: the bottle! While his child howls with hunger and threatens to wake up the whole floor, Jerome goes to the reception to claim a rescue bottle. Surprisingly, the hotel, a five star, does not have a bottle. Jérôme then tries to drill the stopper of the water bottle in the minibar with a corkscrew. No fool, his baby refuses to drink. At 1 am, after several phone calls, Jérôme takes his car to go to the emergency room of the nearest hospital. Luckily, he finds a pharmacy on duty that will sell him a bottle. This unpleasant experience prompted Jérôme to create The Little Guest Hotels Collection a few days later.

THE COLLECTION

The Little Guest Hotels Collection is a unique collection that brings together the cream of city hotels and holiday hotels designed to accommodate demanding families. The selected institutions are located around the world and meet stringent standards, to greatly improve the holidays of children aged from 0 to 12 years. For the very first time, parents can find THE perfect hotel that combines a luxury approach (design, fine dining, spa, golf, etc.) with a real programme dedicated to children.

To qualify for The Little Guest Hotels Collection, each institution must offer the majority of the 24 services below.

QUALITY LABEL

All The Little Guest Hotels Collection hotels have a unique value: excellence. Each hotel issystematically visited, in order to guarantee to children and their parents an irreproachable level of services. Staying in The Little Guest Hotels Collection labelled hotels is the guarantee of an exceptional stay, shared with an exceptional staff. The attention to detail and the great diversity of services offered to children are among the many privileges that will hopefully create unforgettable memories.

MEMBER CARD

Personally published on behalf of your child, My Little Guest Card is free and offers many advantages: gifts, personalized travel tips, VIP offers … and many other little secret treasures.

 
PARTNERS

Children make friends, and The Little Guest Hotels Collection as well! Privileged relationships have been created with leading brands and leading media such as baby cosmetics Naïf (distributed in the hotels’ bathrooms) or the famous children fashion magazine Milk.

DEVELOPMENT

The Little Guest Hotels Collection already has around twenty hotels spread throughout the world. Palaces such as Le Negresco(Nice), Royal (Evian) and Beau-Rivage (Lausanne) are members. The ambition is to reach fifty hotels during 2017. To achieve this, the company has hired commercial managers active in the main family tourism destinations: Europe, the United States, Asia and Africa.

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