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The Fly Buys and Airpoints programmes take a new direction

September 2, 2016 Loyalty No Comments Print Print Email Email

Airpoints and Fly Buys have elected to focus on their own respective loyalty programmes and will no longer offer Airpoints Dollar earning through the Fly Buys network from 17 October.

The organisations have worked together since 2010, but both acknowledge the need to offer something new to their respective membership bases.

Stephen England-Hall, CEO of Loyalty New Zealand, the company which runs Fly Buys, says both businesses are changing the way they work together.

“Fly Buys is enhancing its programme to make it easier for our 2.5 million customers to earn Fly Buys and claim the rewards they want. Air New Zealand has been a great partner in the Fly Buys programme, but we are jointly moving to a relationship that suits both companies’ needs better.”

Mark Street, General Manager Loyalty at Air New Zealand says Airpoints’ focus is on making it simpler for customers to earn Airpoints Dollars at a growing number of direct retail and travel partners.

“The current arrangement worked well for both organisations, but has come to its natural end point in its current form. Over the past 18 months we have been focused on expanding our own partner network to better meet the needs of our membership base.

Both Fly Buys and Airpoints will be providing further information to their respective members in the coming days.

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