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The Great Australian Doorstep to air in China

September 22, 2017 Luxury Hotels No Comments Email Email

TRAVEL TV series The Great Australian Doorstep has secured a breakthrough deal with China’s national broadcaster and will be aired weekly on free-to-air channels across the Chinese Mainland to a potential viewing audience of more than one billion people.

The long-running series has entered into a five-year partnership with China Central Television (CCTV) in a move set to showcase regional Australia to the lucrative Chinese inbound tourism market.

The Great Australian Doorstep makes its free-to-air debut on Chinese screens in December, marking yet another milestone for the internationally successful series, which in November 2016 became the first Australian travel TV show available through iTunes, Apple’s global media platform.

Presented by Gold Coast celebrity couple, AFL legend Peter ‘Spida’ Everitt and wife Sheree, the popular program has global interest with its unique focus on self-drive, camping and caravanning holidays for families and other budget-conscious travellers in search of a more authentic experience.

Ms Everitt said Chinese tourists were looking beyond the traditional organised group tours to independent international travel in destinations outside Australia’s capital cities and most renowned attractions.

“For many people in China, the opportunity to visit another country is something they have worked hard for their entire lives, and once they have come to Australia maybe once or a couple of times, and visited the most famous sites – the Gold Coast, Cairns and the Great Barrier Reef, Ayers Rock – they are hungry for more,” Ms Everitt said.

“The Great Australian Doorstep showcases the Australian way of life as we explore the regional towns you won’t find on the usual tourist maps.
“The show is not about telling tourists about the amazing places they need to visit; we explore a variety of things to see and unexpected things to do, and it is usually the local people who show us where these uncovered gems might lie.

“We have found this unassuming approach has led us to many secret spots, natural wonders, and local legends, and it is an approach that has also won over our adventurous Chinese friends, who would prefer to follow an authentic experience than be led on an itinerary dictated by someone without that intimate knowledge of regional Australia,” she said.

With an incredible ten seasons now filmed for the series, The Great Australian Doorstep features such iconic destinations as Uluru, Kakadu, the Kimberley, and the Whitsundays; with motorhome adventures across New Zealand, Canada, Alaska, and Asia adding spice to the on-air mix.

And while the Everitts have previously filmed travels in remote villages of China for the show, it was their quintessential Australian perspective that clinched the deal with CCTV, said Ms Everitt.

“The camping and caravanning industry is taking off in China and around the world,” Ms Everitt said.

“These people are interested in adventure and they want to learn as much as they can about the real Australia.”

The Great Australian Doorstep will be subtitled in Mandarin to reach a wide audience of Chinese viewers, as well as being broadcast on CCTV’s English language channel.

The Great Australian Doorstep screens in Australia on 7TWO, along with radio broadcasts by Southern Cross Austereo – home of Spida’s top-rated breakfast show with Bridget Daly and new addition, Adrian Johnson on the Gold Coast’s 92.5 G

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