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The HAL and JAL show – airline link with a difference

June 20, 2018 Headline News No Comments Email Email

Hawaiian Airlines and Japan Airlines have applied for anti-trust protection so they can form the first airline joint venture in the US that doesn’t involve one of the big three US carriers.

The partnership will be Hawaiian’s first joint venture. It started with a codeshare alliance with JAL launched in March.

The March initiative saw Hawaiian and JAL coordinate marketing and sales efforts and share costs and revenue on their joint venture routes.

In their application, Hawaiian and JAL seek to demonstrate that the resulting

efficiency will create a cascade of consumer benefits including lower fares, increased capacity and enhanced consumer choice.

Hawaiian and JAL estimate that their joint venture will bring an extra 162,000 to 350,000 passengers to Hawai’i and contribute between USD 184.5 million and USD 402.3 million to the U.S. economy annually, while generating between 1855 to 4049 new jobs.

“We have long admired JAL’s excellent service, which corresponds well with the authentic Hawaiian hospitality we offer,” said Hawaiian Airlines president and chief executive, Peter Ingram.

“This joint venture will combine two premier brands in the highly competitive Japan-Hawaii market, and travellers from both of our countries will benefit.”

“Through our new partnership with Hawaiian Airlines, we hope to boost travel of not only Japanese visitors to and through the beautiful Hawaiian Islands, but also that of Hawaii residents seeking to travel to and beyond Japan to Asian countries on our seamless networks,” said Japan Airlines president, Yuji Akasaka.

If approved, the ATI-JV will facilitate Hawaiian Airlines’ enhanced access to 34 destinations throughout Japan, including Nagoya and Okinawa, as well as 11 points in Asia beyond Japan.

Japan Airlines, in turn, will have improved access to Hawaiian’s Neighbour Island network as well as its non-stop flights to Honolulu from Haneda and Sapporo.

Hawaiian and JAL hope to win government approval later this year, allowing them to launch the joint venture in the second quarter of 2019.

Hawaiian has a formidable record for punctuality. It has led all US carriers in on-time performance for each of the past 14 years (2004-2017) as reported by the US Department of Transportation.

Japan Airlines (JAL) is also famously punctual. Founded in 1951, it became the first international airline in Japan. A member of the oneworld alliance, it now serves more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 228 aircraft.

Edited by Peter Needham

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