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The Hidden Meaning behind the Logo of Asia Premium Travel

October 3, 2013 Corporate No Comments Email Email

Luxury TravelThree of us are passionate about quality tourism in Cambodia and have set up a private company to provide the World’s most authentic experiences in the Kingdom and together create a memorable logo.
When we created this logo, we asked many friends and passionate people for input to assure us that it would remain impactful today, tomorrow, on our tenth anniversary and beyond.

One feature that can make a logo shine more than any other is hidden meaning and the “a ha!” factor. The “I” and its head make a natural face of a Queen, with a little imagination, providing and a surprise for those who discover it.

We have designed it carefully, making sure that the logo color is perfect for black and white, big or small, zoom in and zoom out.

It is versatile and looks good on a variety of promotional materials, including letterhead, business cards, signs, stickers, magnets, or even a web site.

The logo is simple, elegant and eye catching for our target high-end travelers, inciting their curiosity and desire to discover culture and history.

The tag line: “Your Personal Experience Manager” is perfectly matched to the logo, reflecting our concept, completing the meaning and delivering our message to all travelers.

We define premium travel as an experience and we manage the world’s most authentic travel experiences for our sophisticated guests.

We put people first, because our customers and colleagues are the greatest assets of the company for long term development.

The logo has 2 main dominant colors:  yellow and azure, with the white space making the logo spacious and more elegant.

The logo means the customer is now queen (mother of the king) that why we are customer focused, and treat them well like kings and queens.

Traditionally yellow is a royal color, with a very positive meaning and giving a good impression of Cambodia, the Mekong sub region and even Asia in general.

Blue is often associated with peace, stability, calmness, confidence, sincerity and is the color of national flag of the Kingdom of Cambodia.

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