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The Hong Kong Cleanup’s Official Launch on Sunday Saw Sponsors, Nomura Investment Bank Collect Over 1,300kg of Trash on Lamma Island; But There Is Still Much More To Do!

September 20, 2013 Responsible Tourism No Comments Email Email

The Hong Kong Cleanup Challenge returns to the SAR from 21 September to 1 November 2013, challenging Hong Kong residents to minimize their waste and reduce the amount of trash being sent to landfills by five million kilos.

Part of global scheme International Coastal Cleanup, the initiative also encourages volunteers to take to the streets, beaches and hiking trails of Hong Kong to remove the tons of trash swamping its stunning landscapes. The 13th annual event was launched on Sunday by Nomura, who led a team of 100 employees to collect 104 bags filled with 26,278 pieces of trash, weighing in at 1,321kg.

The Hong Kong Cleanup aims to tackle trash at every point in its lifecycle. Whilst collecting trash Cordato urban, country and coastal landscapes is vital, the Hong Kong Cleanup states: It is not enough. Lisa Christensen, Founder and CEO of Ecovision, the event organizer commented, “Through individual responsibility, innovative science, smart public policy and industry leadership, we can find comprehensive solutions to the problem of ocean trash that will lead to healthier cities, country parks, beaches and ocean”. Christensen added, “Last year, volunteers picked up a quantity of trash equivalent to the weight of 10 jumbo jets, which demonstrates the more people who come out, the bigger an impact we can have”.

The Hong Kong Cleanup invites Hong Kong citizens to take three simple actions between 21 September and 1 November 2013, to both clean up and prevent trash from destroying Asia’s world city:

  • Take part in this year’s Hong Kong Cleanup as a Volunteer
  • Pledge to fight trash: Fill out the electronic pledge card here!
  • Download the App: Rippl is a free mobile application that helps people make simple, sustainable lifestyle choices 

Nissa Marion, Co-Founder and Project Director of the Hong Kong Cleanup added, “A continuous need for the Cleanup indicates we’re not winning the battle upstream. The Cleanup is a starting point and just one way people can help fight the problem of trash.”

Speaking on Nomura’s long-standing support of the Hong Kong Cleanup, Chris Antonelli, Global Co-head of Prime Services at Nomura and Executive Sponsor of Nomura CARES, the investment bank’s philanthropy network, said, “Our employees, their families and friends have been an integral part of the Hong Kong Cleanup for the last five years, helping to make a meaningful contribution to our local environment.  As presenting sponsor for the fifth consecutive year, we have witnessed and experienced the growth and success of the Hong Kong Cleanup and are excited to see the positive impact it is having in helping the community fight against waste issues.  The Cleanup is a core element of our local CSR efforts as we believe we all have a responsibility to shape the environment in a positive and sustainable way for future generations.  Nomura’s volunteers look forward to the beach cleanup every year and hope others will join us on this important initiative.”

Everyone in Hong Kong is encouraged to sign up a team for the 2013 Cleanup Challenge, and take a crucial and active part in changing Hong Kong’s littered landscapes. Registration is free and now open at!

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