The Howard Hughes Corporation® (NYSE: HHC) announced today that the company has signed a lease with Scotch & Soda to open a new store in the revitalized Seaport District. The coveted Amsterdam-based clothing label will set up shop in Lower Manhattan at the original commercial hub of the city – the initial port of “New Amsterdam” – where they will bring their unique styles that are rich in detail, high in quality and affordable.
The Howard Hughes Corporation(R) Signs Scotch & Soda to Open at the Seaport District – The Amsterdam-Based Fashion Brand is the Latest Retailer to Join the Storied Seaport District Currently Under Transformation. (Photo: Business Wire)
The revitalized Seaport District will encompass seven buildings on several city blocks totaling over 365,000 square feet filled with cutting edge dining, shopping, entertainment and cultural offerings that will make the district one of New York City’s premier destinations. The Seaport District will include the ultimate cinematic experience with iPic Theaters opening an eight-screen movie and dinner theater in the Fulton Market Building and recently announced partnerships with acclaimed chefs Jean-Georges Vongerichten and David Chang – founder of the Momofoku Group – to open two flagship restaurants on the new Pier 17 currently under construction as well as a 40,000 square foot food market in the restored Tin Building featuring Jean Georges that will rival the world’s most popular food concepts. Jean-Georges and David Chang are the first to be announced in what will become a range of dining choices by the most notable restaurateurs designed to captivate locals and visitors alike. McNally Jackson Books, a popular New York independent bookseller, will also open in Schermerhorn Row on the cobblestoned streets of the Historic District.
“This latest addition to the Seaport District is another example of how this storied neighborhood is reinventing itself as a leading culinary, fashion, entertainment and cultural hub,” said David R. Weinreb, Chief Executive Officer of The Howard Hughes Corporation. “We are pleased to welcome Scotch & Soda to the neighborhood and offer their distinct style to the growing Lower Manhattan community.”
Scotch & Soda originated in the 1980s, but the Amsterdam-based fashion brand as it is known today relaunched in 2001, when three new owners joined forces and brought to the table their broad experience and shared love of creating great apparel. The highly-popular fashion label currently boasts over 100 stores worldwide. The Scotch & Soda location will be the first location in Lower Manhattan and will take advantage of the historically rich and authentic character of the Seaport District.
“We are very pleased to expand our New York City network downtown into the city’s oldest new neighborhood,” said Ari Hoffman, Chief Executive Officer of Scotch & Soda. “The redevelopment of the Seaport District’s waterfront, surrounded by historic buildings and cobblestone streets, is a natural environment for Scotch & Soda. The neighborhood’s sense of authenticity and intimacy suits our brand well.”
Committed to creating a distinct destination for New Yorkers and visitors alike while work progresses toward the grand opening, The Howard Hughes Corporation has curated a number of installations and activations as a glimpse into the future transformation of the district. These include last year’s Seaport Culture District and the only Smorgasburg outpost in Manhattan during the summer months. Additionally, the company opened a curated concept store, Seaport Studios, in 2015 in conjunction with WWD. The unique retail experience serves as a platform for up and coming designers to showcase their products to a wider audience. These offerings are designed to captivate New Yorkers to rediscover the city’s oldest new neighborhood time and time again.