The Indie Mix: Starwood’s Independent Hotels Brand Tribute Portfolio Partners with Pitchfork to Launch 2016 Digital Radio Series Spotlighting Indie Music Festivals
Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc., today announced a new way for consumers to “Stay Independent” through a new partnership with Pitchfork, the most trusted voice in music. From Palm Springs to Paris, and London in between, Tribute Portfolio and Pitchfork will spotlight both emerging artists and established pioneers who apply a true independent mindset to their musical craft regardless of genre. The partnership will feature three exclusive pop-up events at Tribute Portfolio properties during key music festivals, with programming curated by Pitchfork. Kicking off during Coachella Music Festival (April 15-17), Pitchfork’s popular P4K Radio will broadcast live from The Riviera Palm Springs, a Tribute Portfolio Resort, with on-air guests such as Tyler Popefrom LCD Soundsystem, Shamir, No Age, Courtney Barnett, DJ Mustard, Deafheaven, No Age, Nosaj Thing, Bad Bad Not Good, and Girlpool.
“Since our brand’s inception a year ago, Tribute Portfolio has brought some of the best indie talent to our guests in an effort to capture their desire to ‘stay independent,’” said Dave Marr, Global Brand Leader for Tribute Portfolio. “Our new partnership with Pitchfork, one of the most trusted voices in independent music, will allow us to continue highlighting artists who truly embody our brand’s indie spirit, as well as provide our Starwood Preferred Guest® (SPG®) Members access to exclusive festivals and music events across the globe.”
The Indie Essential Mix
Having debuted last year, Pitchfork’s P4K Radio is a streaming, free form, live Internet radio station programmed with exclusive interviews, intimate live performances, deep cuts from rare vinyl collections and a playlist curated by Pitchfork’s influential music editors. The Riviera Palm Springs’ pool, set against the stunning backdrop of the Santa Rosa and San Jacinto Mountains, is the perfect spot for guests to kick back and chill in the desert sun with some of the best indie artists, musicians and DJs. In addition to the radio pop-up, the resort will host an exclusive High Tide pool party and other live events throughout the weekend, including on-air guests Shamir on Friday, Tyler Pope of LCD Soundsystem on Saturday, and No Age and Girl Pool on Sunday, among many others.
The partnership between Tribute Portfolio and Pitchfork will continue beyond Palm Springs, with additional activations later this year in London during Field Day Festival in June, and in Paris, during Pitchfork Music Festival in October.
Marching to the Beat of Its Own Drum
An answer to both guests’ and owners’ desire to Stay Independent, Tribute Portfolio launched in April 2015 with its first hotel, the Royal Palm South Beach Miami. In addition to Miami, guests can enjoy Tribute Portfolio properties in London, UK; Las Vegas, NV; Palm Springs, CA; Jakarta, Indonesia; Paris, France; Costa Mesa, CA; and Hokkaido, Japan. The brand will soon open new hotels in Quebec City, Canada; Ft. Lauderdale, FL; Denver, CO; Coral Gables, FL; Asheville, NC; Nashville, TN; Savannah, GA; and Charleston, SC. Firmly anchored in the upper upscale category, Tribute Portfolio allows owners of distinct properties to maintain their independent spirit, while benefiting from Starwood’s powerful distribution, loyalty and sales platforms.
Consumers can stay in the loop by following @TributePortfolio on Instagram and tracking #independentmoments and #P4kRadio. For a full list of Tribute Portfolio’s #independentmoments, visit http://www.tributeportfolio.