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The Legendary Pacific Coast And Fly Scoot Launch A Major Tourism Campaign Today

April 17, 2014 Corporate No Comments Email Email

The Legendary Pacific Coast with Singapore’s Fly Scoot launched an $188,500 Fly-Drive Campaign today, its first with a major airline partner promoting destinations from the Central Coast to The Tweed.

The campaign running from April 15 to 30 through print, digital and radio advertising aims to attract 1000 passengers from Singapore into Sydney and out of the Gold Coast for travel between April 26 and July 31, 2014.

Eighteen Legendary Pacific Coast accommodation offers and 14 Legendary Pacific Coast two-for-one offers on tours, activities and attractions feature in the campaign initiated by The North Coast Destination Network’s International Marketing Specialist, Russell MillsClick here to learn more

“We are targeting 1375 room nights for accommodation partners based on an average 7-night stay along Australia’s most accessible and classic touring route,” said Mr Mills.

Activities and attractions including the Central Coast’s Australian Reptile Park, Nelson Bay’s Moonshadow Cruises, Coffs Coast’s Dolphin Marine Magic, Byron’s Go Sea Kayaks and The Tweed’s Tropical Fruit World clearly promote the diversity and quality of what’s available along the drive.”

“To partner with this leading international airline is a coup for The Legendary Pacific Coast and the centrepiece of our international marketing plan for the next 12 months,” said North Coast Destination Network (NCDN) Executive Officer, Ms Belinda Novicky.

“The Legendary Pacific Coast is the NCDN’s key branding and marketing platform focused on increasing visitation and visitor expenditure to all key destinations, towns and villages along our 930 km route.”

Scoot is very excited to be working closely with the North Coast’s regional tourism authority to be driving passengers beyond the capital cities to take advantage of what the entire state of NSW has to offer. We’re also very pleased to be promoting our services into and out of multiple gateway airports (Sydney and Gold Coast) which helps build awareness our growing coverage of Australia as a destination,” said Scoot Airlines Australian General Manager, Darren Wright.

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