The Legendary Pacific Coast will feature in two major marketing campaigns in the UK and Europe this month in its ongoing bid to increase international visitor nights to destinations from The Central Coast to the Tweed.
“September is one of the top booking months for UK travellers to Australia,” said The Legendary Pacific Coast International Marketing Specialist, Russell Mills.
“TLPC is part of a Flight Centre cooperative campaign delivered in two phases, the first in May and June and the second now.
“TLPC destinations, experiences and an 18 day Legendary Pacific Coast Journey will feature over 3 pages in a 6-page feature on Sydney and NSW in Flight Centre’s consumer magazine, distributed to 102,000 UK customers.
“This promotional content will also be uploaded to Flight Centre’s UK website and be reproduced into online blogs,” he added.
“Flight Centre has made Journeys a significant focus of their global marketing for Australia, and TLPC stands to benefit from their strong retail and consumer direct market share in the UK, North Coast NSW’s number one inbound market,” said Mr Mills. The campaign leverages the Destination NSW-Flight Centre Suitcase Party campaign which launched to great publicity in June.
The activity has been supported through the Regional Visitor Economy Fund, which is administered by the NSW Government’s tourism and major events agency, Destination NSW. In Germany TLPC has invested in a cooperative campaign with one of Germany’s largest travel wholesalers, Der Touristik.
The campaign launched this week and focuses on coastal and hinterland hidden gems for motorhome and camper van travellers, said Mr Mills.
“30,000 information packs featuring self drive packages from Sydney to Brisbane, posters, maps, travel tips and highlighted national parks and campgrounds along The Legendary Pacific Coast will be sent to 1000 selected travel agencies selling Der Touristik’s Australia program with high booking volume along with a direct mail piece to 5000 selected customers in Der Touristik’s consumer database.”