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The Legendary Pacific Coast Takes To The International Market On The World’s Largest On Line Travel Community

April 21, 2015 Destination Global No Comments Email Email

The North Coast Destination Network has embarked on a 12 month campaign promoting The Legendary Pacific Coast key destinations across Trip Advisor, the largest online travel community in the world.

Belinda Novicky

Belinda Novicky

The $35,000 campaign began last week promoting destinations from the Central Coast to The Tweed.

“This is an amazing opportunity to build The Legendary Pacific Coast brand into key international markets and expand the market reach and voice of our destination and travel industry partners,” said North Coast Destination Network Executive Officer, Ms Belinda Novicky.

“The Legendary Pacific Coast participating partners will curate and manage branded content, photos and videos, maps, links to featured deals, places to stay, things to do and events across this global site,” said TLPC International Marketing Specialist, Russell Mills.

“Each TLPC destination and strategic partners has a package of digital banners appearing on Trip Advisor’s NSW and Australia pages to drive traffic to deeper links featuring their products, deals and events.

“The campaign will run in the UK, Germany, France, North America, Singapore, Malaysia and New Zealand. “ said Mr Mills.

With more than 260 million monthly visitors, 32 million members and over 100 million reviews and opinions in 34 international sites in 21 languages, Trip Advisor is the world’s largest travel community.

For further information: Contact Ms Belinda Novicky, Phone: 0400 033 663 or Mr Russell Mills Phone: 0448 885 453.

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