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The Macallan Releases Concept Number 1 In Australia’s Travel Retail Market

January 24, 2019 Beverage No Comments Email Email

Following its Asia debut on 1 January 2019 in Singapore’s Changi International Airport, The Macallan Concept Number 1 will be made available in Sydney Airport from February 2019, followed by Melbourne Tullamarine Airport from March 2019.Bringing together imagination and idealism to create a fantastical, sensorial world of whisky, the label and packaging of The Macallan Concept Number 1 features a surrealistic interpretation of The Macallan’s Six Pillars -– the spiritual home, curiously small stills, the finest cut, exceptional oak casks, natural colour and peerless spirit.

Created from whiskies matured first in sherry-seasoned oak casks and subsequently for an equal amount of time in ex-bourbon casks, The Macallan Concept Number 1 is a whisky crafted to explore maturation more imaginatively. Displaying characteristic notes of citrus fruits and ginger, it is a spirit that combines an unwavering passion for whisky with an unfailing mastery driven by bold and brave choices.

Commenting on the uniqueness of this series, Macallan Master Distiller, Nick Savage says, “The Macallan Concept Number 1 is whisky reimagined, offering a compelling new sensory experience that rewards with every sip. The innovative process developed to produce this remarkable single malt pays tribute to the visionaries of the surreal art world and reflects our continuous search for excellence.”

Adding further, Igor Boyadjian, Edrington Global Travel Retail Director, emphasises, “We’re proud to unveil the first release in The Macallan’s latest innovative travel retail-exclusive product range. By “breaking the norm”, Concept Number 1 reinforces our commitment to offering exciting products to travellers and we’re confident this fresh innovation will prove attractive to travellers and collectors alike.”

The Macallan Concept Number 1 will be made available exclusively in Australia, via duty free stores in Sydney and Melbourne international airports from February 2019 and March 2019 onwards. The recommended selling price is AUD$185.

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