The Mega Entertainment & Digital Content Phenomenon in ASEAN Launches in Bangkok – The City of Happiness
M.R. Pridiyathorn Devakula, Deputy Prime Minister ofThailand, recently presided over the opening ceremony of the “Bangkok Entertainment Week,” the mega event in entertainment, digital content, and pop culture at various venues along Bangkok’s BTS route until May 3, featuring Bangkok Comic Con 2015 x Anime Festival Asia Thailand 2015 at BITEC Bangna, to be run by BEC-Tero TrueVisions Co, Ltd. and Sozo Ltd.; Bangkok International Digital Content Festival 2015 at Centara Grand Hotel @Central World and BITEC Bangna, to be run by five major associations in the Thai digital contents industry; Thailand Comic Con 2015 at Siam Paragon, to be run by Kantana Group Public Co., Ltd. in collaboration with P.P.W. Interactive Co., Ltd.; and Thailand Toy Expo 2015 at Central World, to be run by Wisely Tradings Co., Ltd.
Bangkok Entertainment Week is a collaborative effort between 7 public organizations and the private sector to create a remarkable phenomenon in entertainment business, digital contents, and pop culture – the largest event ever in the ASEAN countries, with a coveted goal to turn Bangkok into the leader in mega event organization in the region, evidently a challenge for Thailand’s potential and readiness to enter the upcoming ASEAN Economic Community (AEC).
The four events under the Bangkok Entertainment Week aim to transform Bangkok into a city of happiness filled with fun, colorful, and entertaining activities, and to creatively add economic and business value to this metropolis through a parade of activities from across the world. Special shows, concerts, activities and exhibitions on top pop culture from Hollywood and Japan are among the highlights of the event, in addition to a big gathering of important figures in the movie industry, animation industry, as well as producers, directors, special effect specialists, etc.. There will be more than 70 popular brands of toys and collectible items from the United States,Europe, and Asia on displayed together with an exhibition of limited edition toys. New prototype toys manufactured by several brands from overseas will be launched for the first time in the world during the event.
Business matching with overseas partners will also be held, as well as workshops and seminars will be organized to disseminate knowledge and generate inspiration by renowned guest speakers from abroad such as Weta Studios, producers of the Lord of the Rings Trilogy and The Hobbit. This event will also be seen as a stage for Thai entrepreneurs to promote their new products in the market.
This mega event is of great business, industrial, and academic significance showcasing creativity and inspiration, ultimately leading to the accomplishment of sustainable creative economy in line with the public sector’s vision for driving the country towards the digital economy.