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The Ministry Of Culture and Tourism Of Turkey Begins Global Marketing Initiative

September 11, 2013 Tourist Boards No Comments Email Email

The Ministry of Culture and Tourism of Turkey today announced a new direction for its tourism marketing with a global strategy that aligns with the country’s increasing position as global tourism leader.

In the past decade, Turkey has taken giant economic, social and cultural strides in its journey to becoming the world’s 17th largest economy and sixth most-visited tourist destination. More than 36.7 million tourists visited Turkey in the past year compared to 15.2 million 10 years ago, placing it behind only France, the USA, China, Spain and Italy as a must-visit destinations among travelers.

To reflect this growing significance on the world stage and attract millions more tourists each year, the Ministry of Culture and Tourism of Turkey has outlined a vision to change and expand the country’s marketing strategy. The Ministry will begin consolidating its different regional marketing campaigns into one global strategy, ensuring that Turkey’s worldwide promotion, advertising, public relations and cultural projects as well as tourism and cultural events are planned with a single voice telling the complex story of the country.

In the first step of this new direction, Turkey is searching for a global advertising agency to lead its marketing initiatives from 2014 onwards. The successful agency will strengthen Turkey’s perception among consumers by reflecting the position today’s Turkey, which is among the world’s top economies and tourism destinations.

Few countries have as wide a variety of tourism attractions as Turkey, including, and – perhaps most importantly – its figurative and physical position as a bridge between Eastern and Western cultures, and its centuries-old tradition of hospitality that embraces visitors from all corners of the globe.

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