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The North Coast Destination Network Completes Its 2015/16 International Marketing Plan With A Focus On Selling The Legendary Pacific Coast To The World

August 26, 2015 Destination Global No Comments Print Print Email Email

The North Coast Destination Network (the North Coast’s Regional Tourism body) has completed plans for its 2015/16 International Marketing strategies and is now calling for expressions of interest from destination (LGA) and industry partners from the Central Coast to the Tweed.


“Increased adoption of The Legendary Pacific Coast branding in source markets, new distribution agreements and lead referrals from priority markets, visitor expenditure generated through cooperative campaigns and direct consumer engagement will form the overall aims of the 2015-16 International Marketing Plan, “said TLPC’s International Marketing Specialist, Russell Mills.

“Funded by Destination NSW’s Regional Visitor Economy Fund, the plan – budgeted at almost $295,000 aims to increase international visitor numbers and expenditure to our region”, said Mr. Mills.

“The North Coast has recently jumped from the 9th to the 8th most popular international destination in Australia receiving more than 273,000 overnight visitors for the year ending September 2014 (an increase of 5.3%) spending more than $168 million (an increase of 18.3%) for the year ended Dec 2014.

“The Tourism Forecasting Committee (March 2012) forecasts that international overnight visitor expenditure will almost equal domestic overnight visitor expenditure by 2020,” he said.

Activities planned for the year ahead are cooperative tactical campaigns, trade and consumer communications, industry engagement workshops, distribution development and attendance at trade events and missions throughout New Zealand, Singapore, Malaysia, the USA, UK, China and Germany.

New activities this year include a dedicated budget for activities designed to develop the growing self-drive and FIT market from Greater China, and a familiarisation budget to capitalise on the opportunity to showcase TLPC destinations and experiences with self-drive itineraries pre and post Australian Tourism Exchange on the Gold Coast in May 2016.

“ATE is Australia’s largest travel trade event. With direct airline capacity into
 the Gold Coast from New Zealand, Singapore and now China, plus anticipated arrivals into Australia’s largest international gateway Sydney, The Legendary Pacific Coast is in prime position to capitalize on the opportunity to showcase its destinations and experiences. “he said.

Implementation of the plan begins in September  2015.

The Accompanying Image: 24 Tourism Industry representatives from The Central Coast to Destination Tweed who participated in a 2015 Product Showcase to leading international tourism planners in The Domain, Sydney in July promoting their products for inclusion in international holiday programs bringing more tourists to the North Coast NSW. International Marketing Specialist, Russell Mills is at the far right of the image.

For further Media Information Contact: Russell Mills Phone: (02) 6619 1414 or mob: 0448 885 453.

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