The North Coast Destination Network Launches Stage 2 Of A Successful “Breath Of Fresh Air” Campaign With Wotif.Com To Build Overnight Stays And Spend Along The Legendary Pacific Coast
Stage 1 of The North Coast Destination Network’s “Breath of Fresh Air” campaign Wotif.com in February created more than 4100 room nights and revenue exceeding $680,000 across The Legendary Pacific Coast and it is ready to repeat its success this month.
“Stage II is happening now, Australia wide, to boost business during the slower winter months aiming to repeat a return on investment of 13:1 , and 5 per cent growth for the participating accommodation throughout the campaign,” said NCDN Executive Officer, Ms Belinda Novicky.
“We are delighted with the success of this campaign with Australia’s most popular accommodation booking agency through its data base of more than 1.5 million subscribers promoting our destinations from the Central Coast to the Tweed,” she said.
“The campaign is delivering digitally based campaigns to wotif’s domestic data base with key destination hero images, event information, drive itineraries, video content, a campaign button on Wotif.com home page for the duration of the campaign, banners on relevant SEO pages and integration across Wotif.com social media channels.”
“This is a strong, focused campaign that will benefit all Legendary Pacific Coast, local government and industry partners with tactical marketing, public relations and social media campaigns scheduled until the end of June.