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The Peninsula Boutique Sets Foot In Singapore

July 31, 2014 Luxury Hotels No Comments Email Email

Peninsula Merchandising Limited and Star Express Merchandising Pte Ltd, the distributor of Peninsula merchandise and operator of Peninsula Boutiques in Singapore, are proud to announce the opening of their first boutique in Singapore on 29 July 2014 at ION Orchard — the country’s premier shopping destination.

The Peninsula Boutique will offer Singapore the finest selection of delicacies, including signature Swiss chocolates, exquisite Peninsula tea blends and coffees, sumptuous cookies and cakes along with the renowned XO Chilli sauce. A selection of fine gifts for every occasion will also be available.


Carrying the exclusive merchandise from The Peninsula Hotels, which offers the best of Eastern and Western hospitality in an atmosphere of unmatched service started at its flagship hotel, The Peninsula Hong Kong, in the 1920s. The group is dedicated to providing luxurious comfort, modern facilities and intuitive technology combined with exceptional, personalised service.

The Peninsula Hotels chain first started selling its celebrated merchandise in Singapore in 2008 with the launch of its gourmet mooncakes at selected retail outlets over the Mid-Autumn Festival. With the opening of the new boutique, customers will now be able to enjoy a year-round Peninsula shopping experience in Singapore, as well as feast on the festive mooncakes that have just arrived in-store.

To celebrate the opening of the new boutique, The Peninsula Boutique at ION Orchard will offer great prizes to those who spend over SGD 50.  The prizes will be on offer over three stages from 7 August 2014 to 1 January 2015.

First prizewinners will enjoy a hotel package for two at The Peninsula Hong Kong, The Peninsula Beijing or The Peninsula Tokyo over different periods. Other prizes include exquisite hampers worth from SGD 300 up to SGD 500.

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