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The Peninsula Tokyo Celebrates Tenth Anniversary “Pen10tokyo” With Introduction Of Anniversary Logo, Peninsula Signature Event And Celebratory Promotions

May 4, 2017 Luxury Hotels No Comments Email Email

The Peninsula Hotels’ rich history, glamour and legendary service arrived in Japan with the opening of The Peninsula Tokyo on September 1, 2007. Over the last ten years, the hotel shined as a beacon drawing local and international guests to meet the world and experience the Japanese seasons reflected throughout the hotel’s design, facilities and services by honoring Japanese traditions and culture.

Leading up to the anniversary on September 1, 2017, and throughout the subsequent first year of its second decade, the hotel celebrates its tenth anniversary with the “Pen10Tokyo” campaign. Hotel staff are sporting a new anniversary logo inspired by traditional Japanese mizuhiki cords that are used in Japan to express gratitude, good wishes and treasured connections. Designed by Tokyo based Eat Creative brand and design agency, the intersecting lines of the anniversary symbol represent the many bonds of past, present and future that unites The Peninsula Tokyo with its guests and community at large. These timeless ties are acknowledged and celebrated in various ways throughout the campaign, starting with the special moments and exchanges that guests of the hotel enjoy within its spaces and extending to The Peninsula Tokyo’s many public initiatives that deepen its connection with Japan.

“Tied into knots and other shapes with symbolic meanings, mizuhiki have long been associated with celebratory and auspicious occasions in Japan,” comments General Manager Sonja Vodusek. “Our tenth-anniversary symbol shows our commitment to honoring such enduring Japanese traditions, and reflects our strong community relations that is shown through our many charity and other community outreach initiatives. The design stands for the heartfelt service, gratitude and goodwill that have shaped our first decade, while its applications showcase Japanese craft and love of detail. These same qualities will keep on delighting future generations of guests and staff, too. The message is, “We are with you, always – now and in the years to come. Creating everlasting memories and guests for life – generation by generation.”

A number of local food and beverage promotions and regional city events are planned as part of the tenth anniversary celebrations, including “The Peninsula Tokyo Rally Nippon 2017”– A Peninsula Signature Event” from October 21 to 25, 2017. The rally invites 160 drivers and passengers of 80 iconic automobiles to participate in a four-day journey across Japan’s main island of Honshu from Kyoto to Tokyo, complete with luxury accommodations, stellar regional cuisine and visits to UNESCO World Heritage sites. Classic-car enthusiasts from Japan and abroad will convene to celebrate the unique bond of camaraderie stemming from their shared passions for motoring and the ultimate in automotive design and engineering. The Peninsula Tokyo Rally Nippon 2017 is the first event of its kind to be sponsored by a luxury hotel company in Japan, and underscores The Peninsula Hotels’ long association with classic cars. The October 2017 rally will draw on the 14-year heritage of two other Peninsula Signature Events – “The Quail, A Motorsports Gathering” and the affiliated “The Quail Rally.” Held annually in Carmel, California at Quail Lodge & Golf Club, a property in The Hongkong and Shanghai Hotels, Limited portfolio, The Quail Rally is a three-day, invitation-only charity drive that brings together vintage automobiles and their collectors for a tour along the back roads of Monterey County and through the spectacular vistas of the Pacific coast.

“Pen10Tokyo” Gala Celebration

A tenth-anniversary gala event showcasing the warmth and legendary service of The Peninsula is planned on October 26, 2017. Invited guests will include, the Board of Directors of The HongKong Shanghai Hotels, Ltd., local government officials, community leaders, in-house hotel guests, Japanese celebrities and more. A highlight of the evening will be the “Pen10Tokyo” Chefs from all ten Peninsula Hotels destinations: Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, Paris, Bangkok, Manila and Tokyo, showcasing gourmet dishes inspired from these locations and to commemorate a decade of continued success and excellence.

“Pen10Tokyo” Wellness

The Peninsula Spa introduces the “Pen10Tokyo” Wellness package, priced at JPY 100,000 it offers the Ten Element Spa Journey that incorporates a combination of the five senses (hearing, sight, touch, smell, taste) and five natural elements based on the Chinese philosophy (fire, water, wood, metal and earth), for rejuvenation and restoration of body’s balance. The one-hour and 50 minute spa treatment begins with The Peninsula Tea Ceremony served with green tea and macaron, and is followed by a personalized combination of body exfoliation and wrap. A moisturizing facial cleanse is conducted while the body is cocooned in natural linens. The body is massaged using with blends of aromatherapy oils, soothing the back, shoulder and neck to restore the body’s balance. The treatment ends with an acupressure head massage to ease tension from mind and body. The “Pen10Tokyo” Wellness package also includes a 45-minute one-on-one training session with a personal trainer, a Naturally Peninsula bento box, a luxurious 70-minute Bastien Gonzalez Pedicure, complimentary fitness gear, access to pool and fitness center; and complimentary eight-hour valet parking. The Ten Element Spa Journey can be purchased separately, at a price of JPY 37,000.

In addition, a special “Pen10Tokyo” Fitness Pass offered at JPY 100,000 includes ten sessions of 60-minute one-on-one personalized training for guidance and fitness tips, access to the swimming pool and fitness center, complimentary three-hour valet parking, a special 10% deduction from the health club admission fee and a special spa treatment voucher.

Keys to the City

First introduced at The Peninsula Chicago in 2015, followed by The Peninsula Paris and The Peninsula Beijing, Keys to the City is an experiential program that provides hotel guests with complimentary access and added value-benefits to incredible “only-in-Tokyo” experiences. From May 1, The Peninsula Tokyo will launch “10” Keys to the City programs for guests to enjoy. 

“Pen10Tokyo” Instagram

As part of the tenth anniversary digital campaign and to enhance engagement on multiple social media channels, The Peninsula Tokyo launched its Instagram account promoting Peninsula hashtags, #Pen10Tokyo and #PenMoments, to share special moments and experiences at The Peninsula Tokyo throughout the year. In addition, the hotel will launch a dedicated “Pen10Tokyo” mini-site via peninsula.com/tokyo, as a repository for all news and promotions, related to the tenth anniversary, as well as to The Peninsula Tokyo Rally Nippon 2017.

The Peninsula Hotels’ rich history, glamour and legendary service arrived in Japan with the opening of The Peninsula Tokyo on September 1, 2007. Over the last ten years, the hotel shined as a beacon drawing local and international guests to meet the world and experience the Japanese seasons reflected throughout the hotel’s design, facilities and services by honoring Japanese traditions and culture.

Leading up to the anniversary on September 1, 2017, and throughout the subsequent first year of its second decade, the hotel celebrates its tenth anniversary with the “Pen10Tokyo” campaign. Hotel staff are sporting a new anniversary logo inspired by traditional Japanese mizuhiki cords that are used in Japan to express gratitude, good wishes and treasured connections. Designed by Tokyo based Eat Creative brand and design agency, the intersecting lines of the anniversary symbol represent the many bonds of past, present and future that unites The Peninsula Tokyo with its guests and community at large. These timeless ties are acknowledged and celebrated in various ways throughout the campaign, starting with the special moments and exchanges that guests of the hotel enjoy within its spaces and extending to The Peninsula Tokyo’s many public initiatives that deepen its connection with Japan.

“Tied into knots and other shapes with symbolic meanings, mizuhiki have long been associated with celebratory and auspicious occasions in Japan,” comments General Manager Sonja Vodusek. “Our tenth-anniversary symbol shows our commitment to honoring such enduring Japanese traditions, and reflects our strong community relations that is shown through our many charity and other community outreach initiatives. The design stands for the heartfelt service, gratitude and goodwill that have shaped our first decade, while its applications showcase Japanese craft and love of detail. These same qualities will keep on delighting future generations of guests and staff, too. The message is, “We are with you, always – now and in the years to come. Creating everlasting memories and guests for life – generation by generation.”

A number of local food and beverage promotions and regional city events are planned as part of the tenth anniversary celebrations, including “The Peninsula Tokyo Rally Nippon 2017”– A Peninsula Signature Event” from October 21 to 25, 2017. The rally invites 160 drivers and passengers of 80 iconic automobiles to participate in a four-day journey across Japan’s main island of Honshu from Kyoto to Tokyo, complete with luxury accommodations, stellar regional cuisine and visits to UNESCO World Heritage sites. Classic-car enthusiasts from Japan and abroad will convene to celebrate the unique bond of camaraderie stemming from their shared passions for motoring and the ultimate in automotive design and engineering. The Peninsula Tokyo Rally Nippon 2017 is the first event of its kind to be sponsored by a luxury hotel company in Japan, and underscores The Peninsula Hotels’ long association with classic cars. The October 2017 rally will draw on the 14-year heritage of two other Peninsula Signature Events – “The Quail, A Motorsports Gathering” and the affiliated “The Quail Rally.” Held annually in Carmel, California at Quail Lodge & Golf Club, a property in The Hongkong and Shanghai Hotels, Limited portfolio, The Quail Rally is a three-day, invitation-only charity drive that brings together vintage automobiles and their collectors for a tour along the back roads of Monterey County and through the spectacular vistas of the Pacific coast.

“Pen10Tokyo” Gala Celebration

A tenth-anniversary gala event showcasing the warmth and legendary service of The Peninsula is planned on October 26, 2017. Invited guests will include, the Board of Directors of The HongKong Shanghai Hotels, Ltd., local government officials, community leaders, in-house hotel guests, Japanese celebrities and more. A highlight of the evening will be the “Pen10Tokyo” Chefs from all ten Peninsula Hotels destinations: Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, Paris, Bangkok, Manila and Tokyo, showcasing gourmet dishes inspired from these locations and to commemorate a decade of continued success and excellence.

“Pen10Tokyo” Wellness

The Peninsula Spa introduces the “Pen10Tokyo” Wellness package, priced at JPY 100,000 it offers the Ten Element Spa Journey that incorporates a combination of the five senses (hearing, sight, touch, smell, taste) and five natural elements based on the Chinese philosophy (fire, water, wood, metal and earth), for rejuvenation and restoration of body’s balance. The one-hour and 50 minute spa treatment begins with The Peninsula Tea Ceremony served with green tea and macaron, and is followed by a personalized combination of body exfoliation and wrap. A moisturizing facial cleanse is conducted while the body is cocooned in natural linens. The body is massaged using with blends of aromatherapy oils, soothing the back, shoulder and neck to restore the body’s balance. The treatment ends with an acupressure head massage to ease tension from mind and body. The “Pen10Tokyo” Wellness package also includes a 45-minute one-on-one training session with a personal trainer, a Naturally Peninsula bento box, a luxurious 70-minute Bastien Gonzalez Pedicure, complimentary fitness gear, access to pool and fitness center; and complimentary eight-hour valet parking. The Ten Element Spa Journey can be purchased separately, at a price of JPY 37,000.

In addition, a special “Pen10Tokyo” Fitness Pass offered at JPY 100,000 includes ten sessions of 60-minute one-on-one personalized training for guidance and fitness tips, access to the swimming pool and fitness center, complimentary three-hour valet parking, a special 10% deduction from the health club admission fee and a special spa treatment voucher.

Keys to the City

First introduced at The Peninsula Chicago in 2015, followed by The Peninsula Paris and The Peninsula Beijing, Keys to the City is an experiential program that provides hotel guests with complimentary access and added value-benefits to incredible “only-in-Tokyo” experiences. From May 1, The Peninsula Tokyo will launch “10” Keys to the City programs for guests to enjoy.

 “Pen10Tokyo” Instagram

As part of the tenth anniversary digital campaign and to enhance engagement on multiple social media channels, The Peninsula Tokyo launched its Instagram account promoting Peninsula hashtags, #Pen10Tokyo and #PenMoments, to share special moments and experiences at The Peninsula Tokyo throughout the year. In addition, the hotel will launch a dedicated “Pen10Tokyo” mini-site via peninsula.com/tokyo, as a repository for all news and promotions, related to the tenth anniversary, as well as to The Peninsula Tokyo Rally Nippon 2017.

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