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The pressures of tourism growth – riding the wave

October 2, 2015 Association No Comments Email Email

New Zealand’s $24 billion tourism industry is on a roll but its rapid growth is creating challenges which will be debated at the TIA National Tourism Summit in Wellington on Thursday 19 November.

Chris Roberts 2015

Chris Roberts 2015

Registrations for the one day event are now open at www.nationaltourismsummit.co.nz

“New Zealand tourism is enjoying a boom. Domestic tourism is growing steadily and international visitor arrivals recently surpassed 3 million a year. Importantly, there’s been strong double digit growth in spend by those visitors,” Tourism Industry Association New Zealand (TIA) Chief Executive Chris Roberts says.

“But with growth come pressures. How can we successfully host thousands more visitors, spread them around the country and make sure they don’t all want to come in summer? How can we protect our natural environment and keep the goodwill of Kiwis? Where will the infrastructure investment come from? Can we attract the right staff? And how can we ensure we consistently deliver world class visitor experiences?”

The Summit will delve into these and other hot tourism issues and opportunities, as well as reporting progress against the Tourism 2025 aspirational goal of growing total tourism revenue to $41 billion over the next decade.

The programme features a stimulating mix of speakers, including British transformational change expert Roger Flynn, whose experience includes British Airways, BBC and Virgin, where he worked directly with Sir Richard Branson.

The TIA National Tourism Summit Premier Partner is Wellington Airport. The Summit is also supported by ServiceIQ, Lincoln University, Westpac, Smartpay and InterContinental Wellington.

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