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The RCI® Resort Recognition Program Celebrates 25 Years of Setting Industry Standards for Quality

May 6, 2016 Hotel News No Comments Email Email

The RCI® Resort Recognition Program is celebrating 25 years of honoring affiliated resorts that provide outstanding vacation experiences. RCI, the global leader in vacation exchange, was the first to set quality standards for the vacation exchange industry when it launched the program in 1992.

Based on resort accommodations, hospitality and member experience feedback, RCI’s industry leading program presents awards to the top-rated resorts. Only the properties with the highest levels of excellence are considered for recognition.

“The RCI Resort Recognition Program plays an important role in reinforcing our commitment to exceeding the vacation expectations of owners and RCI subscribing members,” says Gordon Gurnik, president of RCI. “For 25 years, our affiliates’ ongoing dedication to customer satisfaction and quality accommodations has raised the bar of the business. We are proud that more than 2,000 properties have earned accolades from high ratings and outstanding member feedback, which is evidence of the first-rate services and resort experiences provided by the RCI exchange network.”

Each year, resorts are re-evaluated to keep their standing as a RCI® Gold Crown Resort property, RCI® Silver Crown Resort property or the RCI Hospitality designation. Of the resorts that have been affiliated with RCI since the program’s inception, more than 45 have received honors for 25 consecutive years.

To determine resort awards, RCI uses five categories from subscribing member comment cards including housekeeping, unit maintenance, resort maintenance, hospitality and check-in/checkout. Services, amenities and unit configuration are also evaluated.

When a resort earns one of the program designations, it is able to feature the distinction in marketing and sales materials, signifying to members that the property meets specific criteria set by RCI. It also gives vacationers an idea of the type of experience they can expect.

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