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The Residences At Mandarin Oriental, Bangkok Welcomed An Exclusive Preview Of The All-New BMW 7Series

December 7, 2015 Luxury Hotels No Comments Email Email

Thanawan Chaiwatana (3rd left), Managing Director of ICONSIAM Superlux Residence Corporation Limited, together with Peachpattha Pakakan, (2nd left), Assistant Vice President of Marketing and Sales Projects, Magnolia Quality Development Corporation Limited, welcomed Matthias Pfalz (3rd right), President of BMW Group Thailand, together with management team including Krisda Utamote (far left), Director Corporate Communications, Lars Nielsen (far right), Sales and Marketing Director, and Prapatsara Aramvongsamut (2nd right), General Manager Marketing, at the all-new BMW 740Li launch in Thailand at The Residences at Mandarin Oriental, Bangkok.


Bangkok The Residences at Mandarin Oriental, Bangkok, the super-luxury residence situated by the Chao Phraya River at ICONSIAM and the first Mandarin Oriental branded residence in South-east Asia, welcomed BMWGroup Thailand at an exclusive launch of the all-new BMW 7 series, the most innovative premium vehicle that BMW has ever built. The all-new BMW 7 series has been designed and engineered to enhance its capability, driving agility and also safety for driver and passenger to enjoy their long-distance route. BMW, the World’s most successful premium car manufacturer, invited media and honorable guests to explore the new model in the high-class atmosphere of ICONSIAM, the new riverside national landmark in Thailand and home of The Residences at Mandarin Oriental, Bangkok.

 Mr. Thanawan Chaiwatana, Managing Director of The ICONSIAM Superlux Residence Corporation Ltd., said, “We are very pleased to collaborate with BMW Group Thailand for the launch of the all-new BMW 7-Series in Thailand.We strongly believe that The Residences at Mandarin Oriental, Bangkok is a proper location for the model toconnect with buyers at the very top of the market as we are Thailand’s new home of top-tier luxury. ICONSIAM is a globally significant landmark development, and The Residences at Mandarin Oriental, Bangkok will offer the absolute best in terms of design, materials, quality, style and technology – the ideal match for the all-new BMW 7Series in every way.”

Mr. Matthias Pfalz, President, BMW Group Thailand said, “We are delighted to partner with ICONSIAM to create a magnificent launch program suitable for the sixth generation of the iconic car, the all-new BMW 7 Series. We believe this is now a premium luxury location in Bangkok; a unique and beautiful residential, retail and leisure space which will re-centre the Bangkok map in terms of luxury – and an ideal locale to launch the new generation of the BMW 7Series.”

ICONSIAM’s expansive natural areas and sweeping riverside views formed the perfect backdrop befitting the svelte lines and luxurious connotations of BMW’s own stylistic benchmark, the BMW 7 Series. Located diagonally across the legendary Mandarin Oriental Hotel Bangkok, the condominium buildings at ICONSIAM have an extraordinarily high ratio of open space as well as expansive riverside green areas to reinforce the project’s national landmark status when it is completed in 2018. Almost 70% of its 7.6 rai (around 3 acres) land area is to be open space, including the project’s notable green area and waterscape, totalling more than 3 rai (over 1 acre).

 The Residences at Mandarin Oriental Bangkok ascend to the very top of innovative luxury properties region-wide, with capital gains set to be amongst the best-performing in the recent history of Thailand’s burgeoning luxury property market. This property has attracted international buyers of the highest calibre; with Thailand’s forthcoming entry into the AEC, Magnolias’ property solutions offer the highest access point for internationally-based buyers looking to acquire very covetable and unassailably luxurious properties in the heart of the South-east Asia region.

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