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The Rezidor Hotel Group concludes further asset management agreements and accelerates growth in focus markets

October 22, 2014 Hotel Developments No Comments Email Email

Pro-active asset management
Rezidor, one of the most  dynamic hotel companies worldwide and a member of the Carlson Rezidor Hotel  Group, further drives its pro-active and strategic asset management approach with  the conclusion of two major agreements in Western Europe in Q3 2014: A  restructured contract will result in a €2.3M improvement in EBITDA as from 2014.

A further contract was extended by seven years and equally restructured –  leading to a €0.9M rent reduction in 2014 and 2015 and €0.7M thereafter.

”Asset management  is a core pillar of our Route 2015 programme. Through exits and re-negotiations  of unprofitable contracts we improve profitability and consciously prune our  portfolio”, said Wolfgang M. Neumann, President & CEO at Rezidor.http://www.oasisspa.net/

Accelerated growth in focus markets
In Q3 2014, Rezidor  signed five hotels with 1,300 rooms – bringing the company’s signings from  January to September 2014 to a total of 22 hotels with 4,500 rooms which is in  line with last year. Further pursueing its asset-light and geographically diversified  emerging markets strategy, Rezidor accelerated its growth in key focus  countries and regions.

The group signed a country development agreement in the Kingdom of Saudi Arabia: Together with  Al Hokair Group, a leading tourism developer in Saudi Arabia, Rezidor will  develop and operate more than 30 Radisson Blu and Park Inn by Radisson hotels,  resorts and serviced apartments. Besides major markets like Riyadh, Jeddah,  Makkah and Medina, Rezidor and Al Hokair target the Eastern Province and  upcoming secondary cities in Saudi Arabia where business and investment  opportunities are driven by the government’s proactive approach to spread  wealth across the country. Seven hotels are already in construction or planned  for conversions accross the Kingdom.

“This  strategic alliance marks a milestone to our growth journey in emerging markets.  It is designed to optimise shareholder value to Al Hokair and ourselves as well  as to potential new partners in the Kingdom”, commented Elie Younes, Senior  Vice President & Head of Group Development at Rezidor. “A trustful  partnership and transparent collaboration with a strong regional player like Al  Hokair Group is crucial for our mutual success. We see further potential for  such professional co-operations with other existing and future investors in  Saudi Arabia and the Middle East”, continued Younes.

In Africa, one of Rezidor’s most important emerging markets, a highlight  was the group’s addition of a new country to its portfolio by signing the first  Radisson Blu hotel in Ghana’s capital city (Accra Airport, 207 keys, opening in  2017). This is in addition the recent announcement of the company’s first hotel  in Uganda, the 195-room Radisson Blu Kampala.

Rezidor is now present in 22 countries across the continent with more than  50 hotels and 11,500+ rooms. ”The powerful emerging market of Africa is one of our key growth markets.  We are holding the largest pipeline of hotels and rooms under development in  Africa, and will further extend our network”, said Elie Younes. ”Due to its  huge natural resources, favourable demographics and improved infrastructure,  Africa offers considerable potential to investors under our core brands Radisson  Blu and Park Inn by Radission. With selected partners, we also aim to capture  additional opportunities in dedicated countries through our new brands Radisson  Red in the lifestyle select segment and Quorvus Collection in the luxury  segment”, added Younes.

Openings at prime airport locations
In the course of Q3 2014  Rezidor opened two hotels at prime airport locations in Russia: the Park Inn by Radisson Pulkovo Airport, St Petersburg  (200 rooms) and the Radisson Blu Hotel Moscow Sheremetyevo Airport (391 rooms)  – the only property with direct terminal access. ”These flagship openings at travel  hubs underline our unchanged commitment to Russia. We monitor the political and  economic unrest in the region closely and carefully, and give highest priority  to the safety and security of our guests and employees. We are confident that  Russia will remain an attractive hospitality market in the future”, said  Wolfgang M. Neumann.

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