The Schaller Studio – Art Series Hotel Group’s first property outside of Melbourne and the launch pad of their refined four-star Studio concept is celebrating a successful 12 months of operation and positive impact on the local community. In this short period of time, the hotel has welcomed over 33,000 guests who have injected a total of over $6.6 million into the Greater Bendigo economy.*
The Schaller Studio is a global first, featuring the largest collection of original works by renowned Australian expressionist artist Mark Schaller, including one piece in each of the 128 rooms. Launched with a vision to harness the growing trend of Australians looking to take shorter breaks to explore their own backyard, rather than heading overseas, the property has become a haven for weekenders and provides a cosy cultural getaway. This combined with Bendigo’s growing art, food and cultural scenes and the decline in the Australian dollar have all assisted in ensuring the success of the hotel.
As well as being a major attraction drawing visitors to the local area, The Schaller Studio has heavily invested in supporting the local community, its people and its businesses. The hotel currently employs 35 staff from the Greater Bendigo area and sources its produce from the best local food, coffee and wine suppliers such as Locheilan Cheese and Harcourt Cider. The Schaller Studio has also engaged in a number of local partnerships that have created international resonance, such as their ongoing partnership with the Bendigo Art Gallery.
The hotel held a series of free public events called ‘Open Studio Sunday’s’ over the 2015 summer months. The open days gave locals a chance to come together as a community and included art tours, music, kid’s art activities and a sausage sizzle. These popular events were a way for the hotel to give back to the town and saw over 1,600 members of the community walk through the doors.
Finn Vedelsby, Director, Rocks in Rosalind speaks of the value that the hotel has brought to Bendigo:
“Rocks on Rosalind is glad to have The Schaller Studio around the corner as it is a bright shining light in the Bendigo accommodation industry. The team brings true professionalism and some city smarts to Bendigo in everything that they do. The hotel has become a real asset to our beautiful town and is continually helping to improve and grow the booming tourism industry.”
Amy Moylan, Hotel Manager, The Schaller Studio explains how the community has worked together with the hotel to drive tourism in Bendigo;
“Bendigo was the ideal location for the first of the Group’s Studio properties and since opening it has had a mutually beneficial relationship with the community. The locals have been so accepting and have really embraced our unique concept. I have enjoyed working with the local people and businesses in ensuring that our tourism offering is something premium, setting it apart from other regional towns. I am looking forward to continuing to work as a community to grow this unique offering even further.”
The launch of the Group’s Studio concept was an innovative evolution of the brand, appealing to price-conscious consumers and answering to the changing way in which hotels are utilised. The rooms or ‘workspaces’ of the hotel are a considered use of space, offering pared back amenities with a bustling communal space to live, work and play. The Schaller Studio offers the rare opportunity for guests to get up close and personal with original pieces of work and get to know the artist who created them, with all staff fully trained to deliver informative tours of the artwork. For guests wanting to explore the rich cultural offerings in and around Bendigo there are custom Lekker bicycles and Smart Cars available for hire.