The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today provided a sneak-peek of its upcoming hotel ad monitoring service which will monitor paid and organic listings on search engines, including hotel rates for price parity compliance.
Hotel advertisers finally have a single tool to track hotel ads.
The new service will debut in August and monitor top travel markets globally. The automated technology will pull out key performance insights for hotel advertisers and online travel agencies, including hotel room rates, listing copy, share-of-voice, and average rank.
Checking and comparing prices for the same property across operators and OTAs will be a key feature of the service.
“We’re releasing this sneak-peek today to tell hotel advertisers to get ready for a new way to understand and improve their hotel ads on search engines like Bing and Google,” explained Lori Weiman, The Search Monitor’s CEO. “They will finally have a single tool that tracks hotel ads for any advertiser to quickly detect which re-sellers and OTAs are advertising incorrect room rates.”
The service was designed to remedy the current way hotel advertisers monitor for price parity, which is often manual, time-consuming, and prone to errors. Further, online travel agencies often use different naming conventions and layouts in their ads, complicating the process of comparing ads.
The Search Monitor encourages hotel advertisers to contact The Search Monitor and request a demo of how the new service will work when it launches next month. Officials announced that they plan to expand the service beyond the US after it launches.