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The Sebel brand returns to Sydney’s CBD

September 6, 2019 Hotel News No Comments Email Email

Australia’s largest hotel operator, Accor, announces that Quay West Suites Sydney has been rebranded to The Sebel Quay West Suites Sydney, effective immediately.

Situated in Sydney’s historic The Rocks precinct, The Sebel Quay West Suites offers stylish, spacious apartment-style suites with stunning views over The Sydney Harbour Bridge, The Sydney Opera House, and Circular Quay. Just minutes from the Ferry Terminal and Overseas Passenger Terminal, The Sebel Quay West Suites Sydney is ideal for short escapes, special occasions and long-term stays.

Accor Pacific’s Chief Operating Officer, Simon McGrath, said, “It’s a delight to welcome The Sebel brand back to Sydney’s CBD. Many would remember The Sebel Town House, which opened its doors in Sydney over 50 years ago, and since then has become a well-established premium apartment offering, renowned for its stylish and spacious surrounds supported by exemplary, personable service that is both welcoming and knowledgeable.

“This is a strategic move for this well-known property in The Rocks, which will only be enhanced by its new brand positioning. The Sebel Quay West Suites Sydney offers both the sophistication and independent flexibility that our guests expect from The Sebel brand,” concluded McGrath.

The Sebel Quay West Suites Sydney joins a network of 29 internationally branded The Sebel apartment products across Australia and New Zealand, all of which offer an unforgettable stay with the comforts of home. The addition of The Sebel name to the hotel will bring greater brand recognition and support.

Guests of The Sebel Quay West Suites Sydney will be able to earn points and privileges via AccorHotels’ award-winning loyalty programme – Le Club AccorHotels. The programme is free to join and can be used across 3,400 hotels, 14 brands in 93 countries.

The Sebel Quay West Suites Sydney is located at 98 Gloucester Street, The Rocks, NSW 2000.

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