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The Shilla Duty Free Commences Cosmetics & Perfumes Store Operations at Singapore Changi Airport

October 6, 2014 Airport No Comments Email Email

The Shilla Duty Free, a leading global duty free retailer, commences cosmetics & perfumes concessions at the Singapore Changi Airport.

While operating existing stores, the Shilla Duty Free plans to gradually renovate the concession until the beginning of next year to bring in larger collection of new brands.

As the Shilla Duty Free takes over the C&P store operations at Changi Airport starting from October 1, it will be presenting the largest collection of cosmetics and perfumes brands among airport duty free shops in Asia. cle de Peau, Burberry Cosmetics, Cosme Decorte, Urban Decay, Vichy, La Roche Posay which are popular among Singaporean consumers will be introduced for the first time in Singapore. By end of January, the Shilla Duty Free will add more than 70 new brands to the existing collection and passengers can look forward a product line-up of about 190 brands including Estee Lauder and SK-II.

Singapore is considered as the destination of choice for business travellers and holidaymakers in the region with international visitor arrivals holding steady at 3.9 million in the year. Targeting the travelling crowd, The Shilla Duty Free will introduce a variety of new products and brands at competitive prices up to 40% compared to city prices in Singapore.

Celebrating the commencement at Changi Airport, the Shilla Duty Free launches special events and promotions from October 1. The Shilla Duty Free will give away Etude facial masks for purchasers, as well as free skincare product sample kits from Lancome, Kiehl’s or Biotherm. Customers also can expect more gifts and benefits depending on amount of purchase. (* For more information, please visit

“Singapore has a strong tourism market and we see the tremendous opportunity here. With our positioning as a global leading duty free operator and expertise gained from more than 28 years of experience in the industry, we are confident that we possess the distinctive know-how in providing experiential offerings in-store that would deliver a value-added experience for our customers,” said Senior Executive Vice President and Head of The Shilla Duty Free, Jeong-Ho (Jason) Cha.

“We are delighted to partner the Shilla Duty Free on the transformation of Cosmetics and Perfumes stores across Changi Airport. In the coming months, passengers can look forward to a suite of beauty stores boasting a brand new look and offering an elevated experience complete with an exciting range of brands, as well as the world’s first airport beauty duplex. This will strengthen Changi’s foothold as a world-class airport with a vibrant retail environment. We will continue to deliver strong retail value propositions and an unrivalled retail experience for our shoppers from around the world,” said Ms. Ivy Wong, Senior Vice President for Airside Concessions at Changi Airport Group.

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