Skyline Rotorua, an attraction that offers a visitor experience and customer service second to none, has won the tourism industry’s highest accolade, the Air New Zealand Supreme Tourism Industry Award.
Managed by the Tourism Industry Association New Zealand (TIA) with Award Partners Air New Zealand and the Ministry of Business, Innovation & Employment, the awards were announced at a black-tie dinner in Auckland this evening attended by more than 300 industry leaders and supporters.
The Awards judges said Skyline Rotorua is an iconic tourism industry product that has undergone an incredible transformation over the past couple of years to successfully attract more visitors, broaden its appeal, drive up revenue and improve guest satisfaction. The big business changes it has made have helped reinvigorate Rotorua.
Located just minutes’ drive from downtown Rotorua, high up Mt Ngongotaha, the adventure and family attraction includes thrilling rides like the Zoom Zipline and Sky Swing, a Mountain Bike Gravity Park, nature trails, wine tasting, a restaurant and shopping.
As part of their prize, Skyline Rotorua will receive air travel to any Air New Zealand destination in North America, South America or Asia valued at up to $10,000 to help them grow their business.
Skyline Rotorua also won the Business Excellence Award for annual business turnover over $6 million, supported by JLT/AIG.
TIA Chief Executive Chris Roberts says Skyline Rotorua’s comprehensive strategy hits all the key points within the industry’s Tourism 2025growth framework, including generating the growth of shoulder season tourism, productivity for profit and delivering an outstanding visitor experience.
The industry’s most prestigious individual award, the Sir Jack Newman Award, supported by Crowe Horwath International, went to film director and producer Sir Peter Jackson, who judges called Destination New Zealand’s number one marketer. Sir Peter is also a part-owner of Hobbiton, supporting the development of this world-class tourism attraction. His planes and artefacts are on display at the Omaka Aviation Heritage Centre. This year he created The Great War Exhibition in Wellington and he is working with the National Army Museum to create a life-size World War One battlefield in Waiouru.
TIA launched the new and expanded awards programme this year, closely aligned to the tourism industry’s Tourism 2025 growth framework which aims to almost double annual tourism revenue to $41 billion by 2025.
The new-look awards attracted more than 100 entries, a reflection of a buoyant industry that pumps over $65 million daily into New Zealand’s economy and supports thousands of jobs in communities all over the country, says Mr Roberts.
“We had entries from organisations of all sizes and sectors across our diverse industry, and it’s fantastic to see an attraction from the birthplace of tourism in New Zealand take out the top prize.”
A full list of Tourism Industry Award winners follows.