On Tuesday, 19 July 2016, 50 VIP event organisers were taken backstage at The Star Sydney to experience the flexible and distinct opportunities for business events on the edge of Sydney Harbour.
After a rare glimpse at the nearly completed refurbished superior rooms and premium suites at Astral Towers and Residences, guests were taken behind the scenes at the Event Centre to the preparation kitchen where they got a taster of quiches and arancini balls.
Anthony Jose Roy Mohon Das, the newly appointed Banquets Manager talked guests through the unparalleled sevice standards and staffing ratios that enable the Event Centre to deliver Sydney’s finest events.
“The standards we have at the Event Centre are second to none. We pride ourselves on being able to serve 100 entrees in a single 2.5 minute advertising break for the live broadcast Dally M Awards or serving main courses to 700 guests in 20 minutes. These achievements are only possible because our team are trained to the highest standards and our staffing ratio of 1 team member for every 15 guests ensures seamless, efficient service,” said Mr Jose Roy Mohon Das.
The Event Centre was set for a gala dinner, showing the variety of crockery and cutlery styles and the recently upgraded Lunar New Year design crockery set now available for guests. Decorative Events displayed the latest trends with their design settings.
The audio-visual (AV) team talked VIPs through The Star’s recent $500,000 investment in class-leading technology to ensure the Event Centre’s position as a technically superior venue. The investment saw a lighting upgrade completed to support major broadcast events like the ARIAs, Dally M Awards and AACTAs, plus the addition of a new Cinema Screen. The VIPs also witnessed a motorbike being brought up to the Event Centre via the enormous lift that’s capable of transporting a car up or even a camel.
Sommeliers explained The Star’s beverage package inclusions and highlighted The Star’s own brand of premium quality wines.
Level 5 of the Event Centre was displayed as a separate theatre space with a custom built stage and two large screens set up; delivering an additional event space or break out area for conferences.
Adjoining the Event Centre, the Attic was set cabaret style for a conference with a projector and screen showing The Star’s latest event technology, Stackla, a complimentary engagement tool for events at the Event Centre, where guests’ social media posts are moderated then displayed on the large screens.
Jayson Heron, Director of Sales at The Star described the exclusive experience offered to event managers.
“Over the past few years The Star has undergone an enormous amount of change, so it’s imperative that we continue to bring event managers in to experience how the changes have created new opportunities for business events.
“The luxuriously refurbished hotel rooms at Astral Towers and Residences as well as five new meeting rooms and an Executive Lounge will certainly benefit onsite events at The Star. In total, The Star offers international incentives, conferences and events over 600 rooms across three towers of onsite accommodation
“The Event Centre has been enlivened with new technology and additional styling and décor elements which combined with our renowned restaurant quality cuisine make The Star Sydney’s premier events and entertainment destination,” concluded Mr Heron.
Recent events at the Event Centre include the Instyle Women of Style Awards, World Business Forum and NuSkin Convention. Upcoming events include the Adobe Symposium, Cancer Patients Foundation Dream Ball, Ronald McDonald House Charity Gala Ball, NRL Dally M Awards and the Australian Computer Society Conference.