Tea-drinkers are passionate bunch. High-profile aficionados as diverse as Lady Gaga, Ozzy Osbourne and George Orwell have all sung its praises, while playwright Noel Coward once pondered, “Wouldn’t it be dreadful to live in a country where they didn’t have tea?” The latest findings from Roy Morgan Research reveal that Coward would have no such worries in Australia, where half the population drink at least one cuppa in an average seven days.
In the 12 months to June 2016, 9.8 million Aussies 14+ (50%) drank at least one cup of tea in any given week, a fraction up on the same time last year (49%, or 9.6 million people). The average volume consumed in this period is 9.5 cups per person, up from 9.1 cups last year.
Women are more likely to be tea-drinkers than men: 55% drink at least one cuppa in an average week, compared with 45% of men. There is also a strong correlation between tea-drinking and age. Whereas 25% of Aussies aged 14-17 have a cuppa in an average seven days, the proportion of tea-drinkers grows with each subsequent age group, peaking at 64% among the 65+ demographic.
Australian tea-drinkers of different ages and the average weekly volume consumed
Source: Roy Morgan Single Source (Australia), July 2015-June 2016, n=14,956
The average number of cups consumed also increases in direct proportion with age. Tea-drinking teenagers between 14 and 17 years each drink an average of 5.5 cups per week, and once again their 65-plus elders lead the nation, consuming an average of 11 cups. (Indeed, almost a third of this group drink 15 or more cups per week).
Similarly, the proportion of hot-coffee drinkers in each age group, and the average number of cups they consume, also rises in direct proportion to age. But it is worth noting that only the youngest group (14-17 years) is more likely to drink hot tea (25%) than hot coffee (19%) in any given seven days. From 18 years and up, coffee is the more popular beverage.