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The Travel Corporation and NRMA announce strategic business partnership

October 4, 2013 Corporate No Comments Email Email

The Travel Corporation (TTC) and NRMA have entered into a strategic partnership as a result of the motoring organisation’s ongoing drive to provide exceptional benefits to its members.

The alliance will also see The Travel Corporation acquire Adventure World Travel, the wholesale division of NRMA. Fiona Hunt, current MD of Contiki Australia, will move internally within TTC to take up the MD role at Adventure World and lead the existing teams both in Australia and New Zealand.

TTC has immediately affirmed its commitment to Adventure World by outlining its vision to invest in the brand to grow market share locally and its longer-term intention to launch the brand internationally, whilst NRMA will seize the opportunity to focus on its retail arm and build upon its solid Warwick Hotel San Franciscofootprint currently existing within this space.

Commenting on the partnership, John Weeks CEO TTC Australia: “The opportunities arising from The Travel Corporation and NRMA undertaking this marketing partnership are extremely significant for all of our team, NRMA’s members, customers and industry partners, with this collaborative endeavour existing only to serve all stakeholders better. We are also delighted to welcome everyone at Adventure World into the TTC family and look forward to celebrating continued success with Fiona and her new team.”

Fiona Hunt added: “This is an incredibly exciting opportunity for us to take an established travel business to the next stage in its evolution. Not only will we be investing in this company on a local level, we will also be looking to grow the brand to become a global entity as an undisputed expert in the soft adventure arena. I’m really looking forward to working with the Adventure World team and the travel trade in the near future to make this happen.”

NRMA Group CEO Tony Stuart said today’s announcement reflected the organisation’s strategy of maximising benefits to members: “The retail arm of NRMA is of critical importance to us because it enables us to engage directly with our members and customers. As a mutual that is paramount. The strategic partnership between NRMA Travel and TTC will also enable NRMA to develop a range of member-special travel packages. We believe exciting times lie ahead for Australia’s tourism industry and today’s announcement will ensure we continue to be a significant and committed player in travel.”

Effective November 1, TTC will acquire Adventure World and its subsidiary brands Creative Cruising, Coral Seas Travel, Value Tours – Ski New Zealand and iCruise New Zealand. The offices in Sydney and Auckland will continue to operate as is, with all Adventure World Travel employees being retained.

The acquisition of the Adventure World niche business fits well with The Travel Corporation’s long-term strategy of expanding its soft adventure investments, which include Wilderness Safaris (since the early nineties), African Travel and Lion World Travel in North America, AAT Kings’ Inspiring Journeys and Aussie Adventures in Australia and Highland Explorer in Scotland.

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