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The Truth About KOLs in China

October 7, 2017 Headline News No Comments Email Email

The KOL (key opinion leader) or influencer dynamic is a typical story of China taking something already in existence in the West and rapidly discovering new ways to create revenue out of it.

KOL has become a normal part of both industry and society vocabulary, with top brands turning to ‘real people’ who have made it big on social media and selling products through content. Ah, but if only it was that simple.

It’s naïve to believe that simply picking a KOL and paying for a post will be ‘cheaper marketing’ — or a sure-fire success.

Read more here on The Luxury Conversation about success stories, helpful takeaways and how you can work with a KOL in China.

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