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The ups and downs of holiday intention

August 5, 2016 Statistics & Trends No Comments Email Email

While the proportion of Australians planning to take a holiday in the next 12 months is unchanged from the same time last year, it is lower than it was last quarter. The latest findings from the Roy Morgan Holiday Tracking Survey for the June 2016 quarter reveal that this slight downturn is evident among Australians planning a domestic holiday as well as those planning to travel overseas.

Presently, 70% of Australians 14+ (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72% in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57% to 56% in the same period, while overseas intention fell from 11% to 10% between the March and June quarters.

Australians intending to take a holiday in the next 12 months


Source: Roy Morgan Single Source (Australia), July 2006-June 2016, average quarterly sample = 4,742. Base: Australians 14+

The chart above shows how the trends for overall and domestic holiday intention follow a similar trajectory. This is hardly surprising, given that the vast bulk of Aussies planning a trip in the next 12 months are intending to stick to home soil. It certainly forms an interesting contrast to overseas intention, which is not nearly as changeable.

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