Following the success of the inaugural World Street Food Congress (WSFC) in 2013, Makansutra returns with the2nd edition of WSFC this year to focus on actionable content. With the continued support of the Singapore Tourism Board (STB), the second instalment of the WSFC2015 will host this 5-day event from 8th -12th April 2015 at the open field opposite Parco Bugis, at the intersection of Rochor Road and North Bridge Road (directly above the Bugis MRT station).
Ms Ranita Sundramoorthy, Director, Attractions, Dining and Retail, STB, says, “With hawker centres dotted island-wide, Singapore has a rich street food heritage that must be preserved. Singapore Tourism Board (STB) is thus delighted to support the second edition of the World Street Food Congress. This event will not only serve up memorable flavours, it encourages intellectual discourse among street food aficionados and recognises the hard work of street food vendors world-wide. Over time, we hope the World Street Food Congress will raise the profile of the street food trade and establish itself as a key event in our dining calendar.”
Organised by Makansutra, this year’s event will see the launch of a Dialogue-Hackathon, a first of its kind in the world that aims to connect and foster fresh ideas, encouraging thought-leadership to structure new opportunities in this massive world street food industry.
23 stalls from 12 cities and a food truck run by US Top Chef winner will be featured at the World Street Food Jamboree.
With the theme “Engage, Empower and Enterprise”, the WSFC15 will consist of three main components:
1) The WSF Dialogue-Hackathon
With “Empowerment, Engagement and Enterprise” as the theme for the WSFC15 Dialogue, Mr K F. Seetoh, founder of Makansutra and creator and curator of WSFC, believes that “People can expect a range of wide networking activities, hawker recipes, chef demonstrations and skills, knowledge sharing and business opportunities at the Dialogue.”
The Dialogue-Hackathon session will focus on actionable content where delegates can gain deep insights, learn new skills, partner up, discover opportunities and inspire new ideas through panel discussions and presentations byrenowned street food advocates, media and street vendors as well as their peers. Expect to hear what plans are afoot for the Bourdain Market, a Singapore style hawker centre in the US captained by foodie traveller Anthony Bourdain. Also, hear what Indonesia is undertaking to preserve and promote their 600 year culinary heritagethrough a private food company, Bango.
The 2-day Dialogue-Hackathon also comprises two half day open floor, town hall style discussions with the audience and delegates. They are expected to raise global issues, ideas and opportunities of their own for sharing with their world peers.
Meanwhile, selected delegates will get a 3 min stage time to pitch their ideas during the Pitch Box Session. This will be where funding opportunities may be raised, new business ideas developed, issues resolved, partnerships formed and networks built.
2) The WSF Jamboree
The Jamboree is open to the public and located in the heart of town for the convenience of locals and tourists.
23 stalls from 12 cities will descend on the open field beside Tan Quee Lan Street along North Bridge Road and host the world‘s best street food party. The top street food vendors and award winning chefs hail from the USA, Bolivia, India, Indonesia, Vietnam, Germany, Vietnam, Malaysia, Thailand, Philippines and Singapore. With prices starting at S$4.50 this year, the public can enjoy a cashless mode of payment via NETS FlashPay (Enjoy a 5% rebate), NETS and/or Credit Card. With the exception of two back-by-popular-demand stalls, all other vendors are new participants. Pak Sadi Soto Ambengan, the Best Street Food Master Award winner 2013, will be offering his food at the Jamboree this year.
The Jamboree will also boast three Masterclass street-style demonstrations daily while recipes from chefs like William Wongso and Peter Lloyd will be shared alongside live musical performances and delicious food.
- a) SG50 Deliciously Singaporean Launch
In line with commemorating Singapore’s 50th birthday, the National Heritage Board will be launching the SG50 Deliciously Singaporean exhibition at the World Street Food Congress 2015 on 8th April 2015. The exhibition will showcase Singapore’s food heritage and subsequently feature 50 uniquely Singaporean dishes and pop-up cooking demonstrations, curated by Makansutra, as it travels around the island. In conjunction with the launch of the exhibition, 5 stalls offering such “Deliciously Singaporean” dishes will be offering their fare at the SG Pavilion located at World Street Food Jamboree from 8th – 12th April 2015.
3) The WSF Awards
As in the previous WSFC, up to 16 categories of WSF Awards will be awarded to deserving individuals,organisations, and cities that show leadership and skills in this field of world heritage and street food culture.