A new global study by place branding and travel and tourism experts Resonance Consultancy reveals London, Singapore, New York and Paris as the world’s best city brands.
The 2017 World’s Best City Brands report evaluates global principal cities with a metropolitan population of 2 million or more and capital cities with a population of 1 million or more. For each city, the Resonance ranking considers both statistical performance and qualitative evaluations by locals and visitors, using their evaluation of experiences on social media via the comments, images and reviews they share with family, friends and people around the world. Resonance grouped 20 areas of evaluation into the six core categories of Place, Programming, Prosperity, Product, People and Promotion.
The 2017 World’s Best City Brands Report was released during a breakfast briefing by Resonance President Chris Fair at World Travel Market in London on November 8.
“A city’s competitive identity is defined both by its livability and its quality of place in terms of the sights, experiences and culture it offers,” says Fair. “This World’s Best City Brands Report highlights the strengths and weaknesses of cities in all of these areas to provide a new holistic view of a city’s brand.”
While the Top 10 World’s Best City Brands ranking favors larger cities – which have more experiences to review – the full ranking uncovers a few surprises, with smaller population cities like Seattle (21), Las Vegas (23) and Dublin (24) all ranking in the top 30.
THE TOP 10 WORLD’S BEST CITY BRANDS
3. New York
7. Los Angeles
9. San Francisco
The full 2017 World’s Best City Brands Report can be downloaded for free at http://www.resonanceco.com/worlds-best-city-brands