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The World’s Top City Destinations Revealed by Euromonitor International

January 28, 2017 Destination Global No Comments Email Email

Market research company Euromonitor International released today the Top 100 City Destinations Ranking for 2015 international arrivals.

Despite falling arrivals, Hong Kong remained the top city destination in the world for the seventh consecutive year, with 26.7 million international visitors in 2015. Bangkok overtook London as the world’s second most visited city, with 10 percent growth in international arrivals. London moved down to the third spot in the global ranking but remained the top European city destination with international arrivals growing 7 percent in 2015.

The new ranking shows:

  • Japanese cities saw impressive growth, with Tokyo rising eight places to rank 17th, and Osaka and Kyoto entering the top 100, ranking 55 and 89 respectively.
  • Tunisia fell on hard times due to multiple terrorist attacks, with Jerba being the only Tunisian city in the ranking, while Mecca in Saudi Arabia was the best performer in the region, seeing strong growth in the number of religious tourists.
  • Countries with a comparable offerings to Turkey, Egypt and Tunisia, such as Spain, Greece, Portugal and Italy, saw booming international arrivals. Athens especially had another record year with arrivals growing by 22.6 percent in 2015, despite political and economic turmoil.
  • Mexican tourism overall is booming with Cancun remaining immensely popular, despite a decline in visitors due to the Mexican government promoting other destinations within the country.
  • Lima had a strong performance, with growth of 9 percent in 2015. The city benefitted from the improvement of the Peruvian economy and international recognition of Peru as a travel destination.

Euromonitor International’s Travel Analyst, Wouter Geerts comments, “2015 was another turbulent year. Terrorist attacks, geopolitical conflicts, economic uncertainty and health scares like MERS and Zika were just some of the factors impacting city arrivals. Nevertheless, top cities outperformed global travel flows, registering growth of 5.5 percent in international arrivals compared to 2014, showing the resilience of global cities as travel destinations.”

To view the Top 100 Cities Destination ranking, visit:

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