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There’s Hope For Small Businesses Who Aren’t Finding Value In Social Media

May 7, 2015 Social Media No Comments Email Email

IT workerDo you ever wonder why your small business bothers with advertising or social media, when your best source of new business comes from word of mouth?  Indeed, the lack of time, tight budgets and an inability to measure return on investment is making many brands, large and small, question the benefits of social media for their business.  Now Recomazing has come up with a clever way to make social media work for service-based businesses, by offering a unique and simple solution to truly help deliver referred customers and drive sales, and it doesn’t need to cost a cent.

Recomazing is a social media platform that works by enabling friends to find, make and share business recommendations to their social media network – saving everyone time and money.

“With Recomazing, businesses simply create a profile to enable their customers to give them a ‘reco’ and the customers’ entire social network can then see it. So if a person is searching for an IT professional, an accountant or a photographer they can check out their trusted friends’ recommendations first on Recomazing before making their purchase decision. And if they find a great business and want to let others know about it, it is very simple to proactively give it a ‘reco’,” said Marc Cowper founder of Recomazing.

Recomazing Business Profile lr

Recomazing Business Profile

With many business owners either struggling to see the benefits of being on social media or simply placing it in the too hard basket, Cowper came up with the idea of Recomazing to offer businesses an easy, time efficient and cost effective means to use social media to generate new customers.

“We created the platform with a ‘set and forget’ profile page for businesses – this means small business owners don’t need to update it with new content and can instead focus on their core business,” Marc said.

A leader in the digital advertising industry, Cowper knows that creating content and maintaining a social media account can be a challenging and time-consuming task for small business owners. Even after putting in all the effort, it is hard to translate social media presence into business growth – in fact 61 per cent of small business owners haven’t seen a single dollar of return on their social media investment.*


“Most businesses are on Facebook, hoping that each time they post it will ultimately be seen by current and potentially new customers. However, business owners have been shocked when we tell them that due to changes by Facebook the average post only reaches 2-4% of their followers. This means without paid advertising it is increasingly difficult to even reach your own audience and help drive new customers.

“Even if someone has ‘liked’ a page, it doesn’t mean they actively recommend your business to their friends – they may have just liked it to win a promotion. Business owners have told us that they want to be able to identify those valuable customers that provide friend recommendations and then use social media to drive more referrals.” Cowper adds.

According to social media expert, Sean Finlay, Head of Social Strategy for Sydney Digital Marketing, the social media space can be rather overwhelming for SMEs who are looking to the different platforms to translate their customer relationships into new business.

Recomazing Search by category JPEG lr

Recomazing Search by category

“A large number of SME’s are trying social media but the investment of time required to either create content or to deal with negative feedback from anonymous profiles on review sites can make it challenging for some to justify the return. Whilst SME’s don’t have the budget to compete against the big brands they do have the competitive edge in personalised service and when used effectively social media can capitalise on this for them,” said Sean.

What we like about Recomazing’s model is that is uses social media to reward those businesses that provide great service by delivering more referred customers,” Sean added.

Unlike current anonymous review sites that open opportunities for negative feedback and the possibility of competitors writing falsified negative reviews, Recomazing was specifically set up to only feature positive recommendations from people in your social network. If a customer gets amazing service from a business then they can provide a recommendation; if they don’t, they simply don’t give it a ‘reco’.

“Small businesses have an advantage over larger businesses in that they are all about providing personalised service that helps them build solid relationships with their customers.  Business owners are also well aware that the majority of their new business comes from friend recommendations. In fact, 82 per cent of small business owners say the majority of their new business comes from friend recommendations.* What we are doing is helping them tap into social media to deliver this positive word of mouth at real scale,” Marc says.

Creating a business profile and receiving recommendations is very straightforward and free for all businesses. For medium to large sized businesses interested in increased social analytics there are also upgraded accounts available and for a limited time businesses can access these upgraded profiles for free by registering interest before the consumer launch.

Recomazing will suit the needs of most service-based businesses from beauticians, personal trainers, hairdressers, accountants, trades, marriage celebrants through to larger organisations like banks, telcos and online services. Businesses can register for Recomazing, start their free business profile and access early bird offers by visiting They will be able to ask customers for ‘recos’ and receive ‘recos’ from customers after the consumer launch in June 2015.

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