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Things are heating up in the Cook Islands

May 26, 2016 Tourist Boards No Comments Email Email

The winter may be settling in but things are heating up in the Cook Islands with visitor numbers on the rise and some exciting updates for the industry.

Recently named in TripAdvisor’s Traveller’s Choice Awards Top 10 Islands in the South Pacific, Cook Islands Tourism has seen a 14% increase in Australian travellers in this financial year, up 31% for the calendar year.

Cook Islands Tourism launched its new brand identity at the beginning of the year using the tagline “Love a little paradise”, with the aim to differentiate the idyllic South Pacific nation from its key competitors and raise awareness in the Australian market.

“Since launching our “Love a little paradise” campaign, we couldn’t be happier to see our visitor numbers increase month after month,” says Kerryn Cook, General Manager Cook Islands Tourism Corporation. “It reinforces to us that our strategies and trade initiatives are on track. We’re working closely with our trade partners so it’s thanks to them that Australians are recognising and choosing the Cook Islands for their island escape.”

Australian travellers to the Cook Islands can now start their weekend early as Air New Zealand announces a new flight schedule on their direct flight from Sydney to Rarotonga.

From 3 November 2016, direct services will now depart Sydney on a Friday, arriving into Rarotonga on Friday mornings (services previously departed Sydney on a Saturday). Return direct flights will then depart Rarotonga on a Thursday, arriving into Sydney on a Friday evening (services previously on Saturday evenings). All flight arrival and departure times will remain the same.

The change in flight schedule now allows paradise seekers to start their holiday at the start of the weekend, arriving on earlyFriday morning.

“The new flight schedule is a welcome change for Australian visitors to our little paradise,” says Cook. “It was already a great selling point to have the flight arrive first thing on Saturday morning. Now arriving the day before, travellers have more time to get onto ‘Island Time’ for the weekend activities ahead.”

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