As part of its Digital Strategy, across its core Travel and Foreign Exchange businesses, Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company has delivered on a series of innovative mobile-first initiatives: the thomascook.in Holidays, Visa & Forex Online Stores and Apps, iLead-a unique CRM integrated Holiday Sales App, its award winning Tour Manager App and customer self-service App, Click2Book for business travellers, an advanced web-technology platform Astra, robotics and machine learning, Voyager-a customised holiday bundler, etc.
With a YoY growth of 16%, the highest estimated growth rate by any country in the world, more than a quarter of India’s population is expected to be using smartphones by the end of 2018 (337 Millionn users) Source: eMarketer, the US-based market research firm. Not surprisingly, the adoption of mobile apps too has seen rapid evolution- across not merely travel, but also foreign exchange transactions. Data from Thomas Cook’s Foreign Exchange business highlights the clear shift with a 47% growth in mobile transactions. Hence, in a strategic move to empower the new age, mobile-first Indian traveller, the Company has launched the Thomas Cook Borderless App. This, the first of its kind dedicated app, enables its multicurrency Borderless Prepaid Forex Card users to access and manage their Borderless Prepaid Card account anywhere, anytime, from the convenience of a smartphone.
Thomas Cook’s new app while focussing on convenience and global access, aims to further delight users with its safety-security and emergency assist.
Key features of the Borderless App
- Real time access to the Borderless Card account
- Manage account and transactions
- Global ATM Locator to 2 Million ATMs, across 210 countries
- Instant Card blocking in case of emergency
- In app customer support
Mr. Kailash Gupta, Senior Vice President & Head, Payment Solutions Thomas Cook (India) Ltd. said, “Today’s impatient new age traveller is increasingly opting for convenience and we are witnessing a significant consumer shift to mobile-led platforms for both travel and foreign exchange. Hence in our digital focus to empower our travellers, we have launched a dedicated app for our Borderless multicurrency prepaid card users. The app, with its real time services, will significantly improve customer experience and enhance convenience and safety-security, an essential ask for today’s global traveller.”
Launched in partnership with MasterCard, Thomas Cook’s multicurrency Borderless Prepaid Card has witnessed strong adoption since its launch, with over 0.5 million active customers today.
About Thomas Cook (India) Limited: Thomas Cook (India) Ltd. (TCIL) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881.
The Thomas Cook India Group spanning 24 countries across 4 continents, a team of over 7590 and a combined revenue in excess of Rs. 11,411.6 Cr. (over $ 1.75 Bn), operates leading B2C and B2B brands including, Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures, Travel Circle International Limited, Private Safaris East & South Africa. The Group is today one of the largest travel service provider networks headquartered in the Asia-Pacific region.
ICRA has placed the long-term rating of ‘ICRA AA’ assigned to the non-convertible debenture programme of TCIL on ‘rating watch with developing implications’. CRISIL has placed its rating of ‘CRISIL AA–’ on the long-term bank facilities of TCIL on ‘rating watch with developing implications’, while reaffirming its ‘CRISIL A1+’ rating on the short-term bank facilities and short-term debt of the Company.
Thomas Cook (India) Ltd has been felicitated with The Best Outbound Tour Operator and Leading Company with Cutting Edge Travel Innovation at the Times Travel Awards 2018, Excellence in Domestic Tour Operations at the SATTE Awards 2018, Best Travel Entrepreneur of The Year at TTG Travel Awards 2017, The French Ambassador’s Diamond Award for Exemplary Achievements in Visa Insurance– 2015, 2016 & 2017 and the Condé Nast Traveller – Readers’ Travel Awards from 2011 to 2016.
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