Thousands of virtual balloons will this week rise into a digital ‘sky’ as part of Bravehearts’ 19th annual White Balloon Day to celebrate the protection of some of the most vulnerable members of the community – our kids.
Children’s champions from around the world will participate in the initiative as a symbol of hope to support the one in five Australian children who will be sexually harmed before their 18th birthday.
Launched today to celebrate Child Protection Week, the concept encourages people to launch a virtual balloon at whiteballoonday.com.au and share on Facebook with friends and family and follow its journey to ensure Bravehearts’ message of awareness, prevention and support travels as far as possible.
Bravehearts Founder and CEO Hetty Johnston AM, says White Balloon Day unites communities with a common thread to protect kids.
“We are super excited to launch this virtual balloon initiative; it has a bit of wow factor and gets people participating from all over the world,” says Mrs Johnston.
“Children’s champions everywhere are launching virtual balloons so our child protection messages can travel into every household and classroom around the world.
“White Balloon Day is about raising awareness and funds to enable the continued delivery of vital support and prevention programs and giving kids the confidence to come forward and break the silence.”
Thousands of people have also signed up to host White Balloon Day fundraising events this Friday (September 11) in support of making our kids and communities safer and our courageous families who have been affected by child sexual assault feel more supported.
It is Bravehearts vision to make Australia the safest place in the world to raise a child by 2020. It will achieve this with its child safety blueprint – the 3 Piers to Prevention – Educate, Empower, Protect.
Launch your virtual balloon at whiteballoonday.com.au.