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Three Million Rail Europe Travellers and Counting!

February 27, 2014 Rail No Comments Email Email

Rail Europe is proud to report a 6.5% increase in year on year sales from 2012, with  three million rail travellers across the continent over the year.

Australasia remains the strongest region for sales, with €49 million in revenue, representing an impressive 50% increase from 2010.

“We are extremely pleased that sales have been consistently grown over the last five years despite dips in the world economy,” says Fabrice Morel, CEO of Rail Europe. “We believe the quality of services provided coupled with the cost and time efficiency factors have greatly contributed to the ongoing success of our operation.“EPS2317.tif

Overall, top performers on high-speed routes and passes in 2013 include Thalys (48% growth in revenue from 2012), the Italian high-speed Italo and Trenitalia services (up 23%), Eurostar (up 21%), the French TGV (up 15%) and the Swiss Passes (up 20%).

Eurail Pass sales, however, suffered a 20% drop. This was predominantly due to the healthy surge in point-to-point ticket sales on high-speed services. Fabrice adds that more and more travellers are also realising they can save up to 70% when booking in advance, resulting in these cheaper point-to-point tickets being a preference among savvy travellers who already have a clear plan on their destination routes.

With new strategies in place for 2014 to further target markets, including corporate and gourmet travellers, Rail Europe forecasts an 8% growth in sales this year.

Some initiatives that have been already implemented include:

·      The Swiss Peak Pass, which entitles travellers to visit lesser known peaks around the country such as such as Mt Allalin, Mt Cardada and Mt Säntis from as little as AUD35 per person;

·      The France-Spain high-speed services providing faster and seamless connections between key French and Spanish cities (Barcelona – Paris, Montpellier, Toulouse and Lyon; and Madrid / Barcelona – Marseilles); and

·      Kids travel for free campaign on the France Rail Pass throughout 2014 (bookings end on 30 June 2014).

“With new and ongoing strategic campaigns in place each year, we are confident that our continued efforts to inspire and engage with Australian travellers will see us maintain our position as a market leader and major contributor to the travel industry as a whole,” says Fabrice.

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